We’re looking for a Senior Media Planner to join our Acquisition Marketing team on a 3 month FTC, with the potential to transition to a permanent role. You will be responsible for global media planning, with a focus on the US, Canada, UK&I, France and Australia.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.
* Featured in Bloomberg’s 25 UK startups to watch in 2023.
* Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
* Second fastest growing tech company in the UK, in Deloitte Fast50 2023.
* Named one of TIME Magazine’s Top 100 Inventions of 2020.
* We’re 170+ employees spread across the UK, US and France and growing!
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
Yoto’s Marketing & Creative Team
We’re a global team looking after brand and product marketing, acquisition and retention marketing, communications and creative, with multi-disciplinary marketing teams in key regions – the USA, UK, France and Australia. We work closely with teams across the business, particularly commercial, product, tech and content teams.
The Acquisition Marketing team is focused on driving sustainable new customer growth. We work alongside in-market teams to ensure strategies are effectively and efficiently executed.
What you’ll do:
* Lead the development of global media plans in collaboration with local market teams and external agencies.
* Alongside Head of Acquisition Marketing, oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives.
* Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels.
* Work closely with media agencies to optimize media spend and campaign performance.
* Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness.
* Analyze market trends, audience insights, and campaign performance data to inform future media strategies.
* Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams.
* Stay ahead of industry trends and best practices to continuously refine Yoto’s media planning approach.
What you’ll bring:
* Proven extensive experience in media planning, ideally in a global or multi-market role.
* Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast.
* Experience working with media agencies and local market teams to develop and execute campaigns.
* An analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis.
* Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets.
* Ability to manage multiple projects in a scale-up environment.
* Comfortable with the ambiguity of a scale-up environment.
Nice to have:
* Experience both brand side and in agencies.
* Experience working with global entertainment rights holders.
* Experience working in the family/kids space.
Salary: £65,000 - £75,000 based on experience, pro-rated.
What you can expect from Yoto:
* Flexibility: Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once a week. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
* Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme.
* Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
* Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
* Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
* People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
* Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.
Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
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