Job Title: Adobe Analytics Consultant
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Job Summary:
The Adobe Analytics Consultant will be responsible for leveraging Adobe Analytics to optimise the digital presence of client's websites, drive data-driven insights, and enhance user experience. The role requires expertise in Adobe Analytics implementation, tag management, data visualisation, and reporting. The consultant will work closely with stakeholders to implement and refine data strategies that support business objectives and improve performance, particularly for large, complex websites in various industries, including public sector clients.
Roles and Responsibilities:
* Implement and configure Adobe Analytics to track user behaviour, conversion rates, and key performance metrics.
* Develop and refine digital measurement strategies, ensuring accurate and actionable data collection.
* Perform data validation and troubleshooting to maintain data integrity and ensure proper tracking implementation.
* Work with stakeholders to translate business goals into measurable KPIs within Adobe Analytics.
* Utilize Adobe Launch or other tag management systems to deploy tracking codes, custom events, and variables efficiently.
* Analyze digital performance using Adobe Analytics reports, segmentation, and workspace tools to provide insights and recommendations.
* Collaborate with content and UX teams to optimize on-site engagement based on analytics findings.
* Conduct competitor benchmarking and industry trend analysis to inform digital strategy.
* Develop dashboards and automated reports using Adobe Analytics, Adobe Workspace, and PowerBI to provide ongoing visibility into digital performance.
* Train and support internal teams on best practices for Adobe Analytics and data interpretation.
Qualifications and Experience:
* Bachelor’s degree in Marketing, Digital Media, Computer Science, or a related field.
* At least 3-5 years of experience working with Adobe Analytics, including implementation, reporting, and analysis.
* Adobe Analytics certifications are mandatory (e.g., Adobe Certified Expert – Adobe Analytics Business Practitioner).
* Strong understanding of digital analytics, tag management, and data visualization tools.
* Experience with Adobe Launch or other tag management systems to implement tracking solutions.
* Proficiency in data analysis, segmentation, and customer journey mapping within Adobe Analytics.
* Experience working with large-scale websites, ensuring data accuracy and actionable insights.
* Strong communication and stakeholder management skills, with the ability to present data-driven recommendations.