Job Title: Contract Data Analyst - A/B Testing
Rate: £400 per day (Outside IR35)
Contract Length: 6 months (potential for extension)
We are looking for a highly skilled Data Analyst with expertise in A/B testing, marketing analytics, and data visualisation to join our top AI client on a contract basis. This role is perfect for someone who thrives on turning data into actionable insights, helping marketing teams optimise performance through rigorous experimentation and analysis.
Key Responsibilities
* Design, execute, and analyse A/B and multivariate tests to drive marketing performance.
* Work closely with marketing, product, and data teams to extract insights and recommend data-driven strategies.
* Develop and maintain dashboards and reports using tools like Tableau, Power BI, or Looker.
* Perform deep-dive data analysis to measure the effectiveness of marketing campaigns across different channels.
* Present findings and actionable insights to stakeholders in a clear and concise manner.
* Ensure data integrity and accuracy across different data sources.
Essential Skills & Experience
* Proven experience as a Data Analyst within a marketing or digital environment.
* Strong expertise in A/B testing methodologies and statistical significance.
* Proficiency in SQL for querying large datasets.
* Experience with Python or R for data analysis is a plus.
* Hands-on experience with data visualisation tools such as Tableau, Power BI, or Looker.
* Strong understanding of digital marketing metrics, attribution models, and customer segmentation.
* Ability to communicate complex data findings to non-technical stakeholders.