Summary
This is a great opportunity to work for one of the world's innovative pharmaceutical companies as a Marketing Manager Apprentice while gaining a Level 6 Marketing Manager qualification.
Annual wage
£20,000 a year
Annual Salary Review
Training course
Marketing manager (level 6)
Hours
Monday to Thursday, 9.00am - 5:25pm, with 45 minute lunch break. Fridays, 9.00am - 4:05pm, with 45 minute lunch break.
37 hours 30 minutes a week
Possible start date
Monday 1 September
Duration
2 years 6 months
Positions available
4
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
Marketing & Strategy Execution to Maximise Revenues
* Support development of Country marketing plan.
* Manage execution of brand strategy in country – contribute to execution of key brand programs to maximise impact of activities through optimal channel mix, including newer channels so as to meet/exceed local revenue targets.
* Financial Planning.
* Manage the planning, spending & controlling of budgets (revenue & DME) agreed for own areas of responsibility & developing regular forecast updates to aid financial planning.
* Customer Engagement & Insight.
* Collaborate with customer facing leadership team to help drive alignment with overall brand strategy and incorporation of market feedback.
* Work with customer facing medical, clinical network representatives for customer/digital activities/programs to support strong external stakeholder & customer engagement.
* Contribute to the collection & understanding of customer and patient insights for inclusion into the local and European business plans.
* Conduct all activities and make all decisions in accordance with Company policies & SOPs, Pfizer Values, & global regulatory guidelines (including cGMP/cGLP/cGCP).
Where you’ll work
Pfizer Ltd
Walton Oaks
Dorking Road
Tadworth, Surrey
KT20 7NS
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
CAMBRIDGE MARKETING COLLEGE LIMITED
Your training course
Marketing manager (level 6)
Equal to degree
Course contents
* Lead and implement a clear marketing plan and strategy, linked to business requirements to sustain a marketing advantage
* Develop effective marketing campaigns and channels, assessing their features and benefits to best meet business requirements and customer needs
* Develop detailed integrated marketing plans for all products/ services using offline and digital media tools - works with marketing team/ specialist agencies to do this
* Influence, negotiate and persuade at senior level collaborating with a wide range of stakeholders internally and externally to gain support/backing for marketing delivery
* Act as a consultant, providing professional marketing advice to stakeholders around the business or to external clients as relevant
* Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy
* Oversee, manage and approve key marketing activities/projects
* Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed
* Effectively plan and manage the marketing budget, to deliver on strategic objectives, and evaluate and justify return on marketing investment
* Effectively engage, negotiate and manage third party suppliers and internal stakeholders
* Effectively evaluate marketing activities using measurement data and analytics to identify relevant key performance indicators (KPI) and return on marketing investment (ROI) in order to meet business objectives
* Assimilate and analyse complex data and information from a range of sources to evolve, lead and plan marketing activities
* Seek out opportunities to increase income generation and gain new business e.g. new products, markets and services as relevant
* Construct a robust buness case in support of marketing activities/plans
* Effectively manage and develop stakeholder relationships at senior level
* Assess business risks and reputational impacts of marketing activities
* Inspire and motivate internally and externally to deliver marketing plans effectively, acting as a role-model for marketing best practice and taking responsibility for improving their own and the teams and/or stakeholder performance, as relevant
* Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, inform search engine marketing, produce reports and deliver copy
* Actively interrogate systems and information sources to make judgements on when to introduce new ways of working/identify new systems/processes to improve marketing activities or address those new requirements and /or marketing trends
Your training plan
* Online.
Requirements
Essential qualifications
GCSE in:
* 5 GCSE's Including Maths and English (grade Grade C/4 and Above)
A Level in:
* at least 2 Subjects (grade 80 UCAS Points and Aboxe)
Desirable qualifications
Other in:
* Marketing or relevant business management (grade N/A)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Problem solving skills
* Presentation skills
* Team working
* Creative
* Initiative
Other requirements
If you already hold a degree in Marketing then you will not be eligible for this apprenticeship. You must be able to demonstrate the required attitudes, behaviours and interpersonal skills associated with a professional workplace. You must be willing to commit an amount of personal time to study. Please ensure you check out travel options.