The role requires managing content (written and visual) and supporting digital marketing campaigns that drive customer engagement, brand awareness, and lead generation. Key Responsibilities: 1. Email Marketing Campaigns Working with provided content and existing templates, execute email marketing campaigns, including newsletters, promotional offers, and automated sequences. Ensure email content is engaging, visually appealing, and aligned with brand messaging. Monitor email performance using analytics tools and optimise campaigns based on open rates, click-through rates, and conversions. Manage and segment email lists to ensure effective targeting. A/B test email subject lines, content, and layouts to improve engagement. 2. Digital Campaign Support Set up of website campaign landing pages as required. Plan and schedule engaging social media content across platforms such as LinkedIn, Instagram, Twitter, and Facebook as required. Manage social media calendars, ensuring alignment with current marketing campaigns as required. Track social media performance using analytics tools (e.g., Meta Business Suite, Hootsuite) and adjust strategies to enhance engagement as required. Stay updated on social media trends, platform updates, and best practices. 3. Content Proofread and edit content to ensure clarity, accuracy, and brand consistency. Repurpose content for different platforms and audiences. 4. Performance Monitoring & Reporting Generate reports on email and social media performance, providing insights and recommendations for improvement. Identify trends in engagement, conversion rates, and audience behaviour. Present findings and optimisations to the wider team. Person Specification: Essential Skills & Experience: Proven experience managing social media accounts and growing engagement. Proficiency in scheduling tools such as Hootsuite, Later, or Buffer. Ability to analyse performance data and adjust strategies accordingly. Basic knowledge of SEO and content marketing principles. Understanding of social media algorithms and trends. Strong attention to detail and ability to manage multiple projects at once. Desirable Skills & Experience: Experience in a marketing agency or digital marketing role. Knowledge of graphic design tools such as Canva, Adobe Creative Suite Familiarity with Google Analytics Experience working with B2B brands. Basic HTML knowledge for email formatting. Personal Attributes: Creative and innovative thinker. Highly organized with strong time management skills. Data-driven with an analytical mindset. Strong interpersonal skills for collaboration with internal teams and clients. Enthusiastic, proactive, and eager to learn. Ability to adapt to fast-paced, dynamic environments. Key Performance Indicators (KPIs): Email Campaign Metrics: Open rates, click-through rates, conversion rates. Social Media Engagement: Likes, shares, comments, follower growth. Timely Execution: Ability to meet deadlines and campaign schedules.