Job Description
***Exciting new role to work for an amazing online Fashion Brand - Love Lemonade - they are looking for the following. ***
Position Title: Content & Social Media Manager
Location: St Albans/Remote
Reporting To: Marketing Director
Employment Type: Full-Time
About the Role
We are seeking a creative, strategic, and trend-savvy Content & Social Media Manager to join our dynamic fashion team. You will be responsible for developing and executing innovative content strategies, managing our social media platforms, and driving brand growth across digital channels. This role offers the opportunity to shape the voice and visual identity of a fast-growing fashion brand, ensuring it resonates with our target audience and aligns with current industry trends.
Key Responsibilities
Content Creation & Management:
\t•\tDevelop and implement a comprehensive content strategy that aligns with the brand’s objectives.
\t•\tPlan, create, and oversee compelling photo, video, and written content for all digital platforms (e.g., Instagram, TikTok, Facebook, Pinterest, LinkedIn).
\t•\tCollaborate with photographers, videographers, stylists, and designers to produce high-quality visuals.
\t•\tEnsure all content reflects the brand’s tone, values, and aesthetic.
Social Media Strategy & Management:
\t•\tDevelop, manage, and execute social media calendars for all platforms.
\t•\tOptimize content for platform-specific performance (e.g., Reels, Stories, Posts, Pins).
\t•\tMonitor and analyze engagement metrics, adjusting strategies to improve performance.
\t•\tFoster and grow an engaged online community by responding to comments, DMs, and interacting with influencers and followers.
\t•\tResearch and stay ahead of emerging trends, hashtags, and platform updates.
Influencer Marketing & Collaborations:
\t•\tIdentify and collaborate with fashion influencers, content creators, and brand ambassadors to amplify brand reach.
\t•\tNegotiate partnerships, gifting, and campaign deliverables in alignment with marketing goals.
Analytics & Reporting:
\t•\tUse analytics tools (e.g., Meta Business Suite, Google Analytics) to track campaign success and social media performance.
\t•\tProvide regular reports on ROI, growth, engagement, and other KPIs, with actionable recommendations.
Team Collaboration:
\t•\tWork closely with the marketing, e-commerce, and design teams to ensure cohesive messaging and campaigns.
\t•\tSupport product launches, seasonal campaigns, and events with tailored social content.
Qualifications & Skills
Essential:
\t•\tProven experience (3+ years) managing content and social media for a fashion or lifestyle brand.
\t•\tStrong understanding of social media platforms, algorithms, and trends, especially Instagram and TikTok.
\t•\tExceptional content creation and storytelling skills, with a portfolio of past work.
\t•\tProficiency in design tools like Canva, Adobe Suite, or similar.
\t•\tStrong project management and organisational skills, with the ability to meet tight deadlines.
\t•\tAnalytical mindset, comfortable with data and deriving insights to optimize strategies.
\t•\tExcellent written and verbal communication skills.
Preferred:
\t•\tExperience working with e-commerce brands or Shopify.
\t•\tA strong personal interest in fashion and understanding of industry dynamics.
\t•\tExisting relationships with influencers, photographers, and stylists.
\t•\tVideo editing skills for short-form content (e.g., TikTok or Reels).
What We Offer:
\t•\tCompetitive salary and benefits package.
\t•\tOpportunities for career growth and professional development.
\t•\tA collaborative and creative team environment.
\t•\tDiscounts on brand products.
To Apply:
Please submit your CV, cover letter, and a portfolio or examples of past content work to gabrielle@lovelemonade.com
Let your creativity shape the future of fashion with us!