At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Job title: Associate Director – Consumer Engagement Lead
Location: Basingstoke
Reports to: Senior Director - Chief Customer Officer (NE Hub)
Hybrid/Remote: Hybrid
Role Overview:
The Consumer Engagement Lead is responsible for building out a new consumer organisation, transforming the way we interact and engage with our customers. The Consumer Engagement Lead will own the overall consumer strategy and lead a team which is charged with infusing the consumer mindset across all brands and functional areas.
Forming strong partnerships to drive awareness around the Lilly Master Brand, ensuring brand adherence across the Hub and driving overall brand recognition through display advertising, paid search, key digital content creation and partnerships, social media and Next Generation Customer Engagement digital innovation pilots.
Key Responsibilities:
* Building out the consumer model/capability across the organisation.
* Developing, executing, and owning all consumer media plans.
* Develop consumer centric disease state education (DSE) campaigns across a variety of channels (e.g., Print, Digital, Social, TV, Point of Care, live activation events).
* Creating and implementing a robust consumer measurement plan.
* Serving as the voice of the consumer on key brands in the pursuit of improving the consumer experience, patient outcomes, and the overall brand performance.
* Consulting and influencing the creation of an outstanding physical to digital customer experiences.
Key Experience:
* Strong Communication Skills: You’ll need to effectively convey complex ideas, strategies, and expectations to diverse teams and stakeholders, ensuring alignment and understanding across the organization.
* Coaching and Mentorship: A strong ability to coach, mentor, and upskill field representatives, focusing on enhancing their selling and coaching capabilities, is essential to drive both patient and business outcomes.
* Cross-Functional Collaboration: The role requires a leader who can work effectively with various teams across functions to implement and embed new processes and capabilities, driving cross-functional understanding and adoption.
* Disease State Campaign Localization and Execution: Develop and execute consumer focused comprehensive disease state education campaigns aligned with business objectives, integrating personal and virtual channels to deliver a seamless customer experience.
* Technology Integration: Stay abreast of emerging consumer and marketing technologies and trends in effort to reach the customer where they are and to enhance our overall educational effectiveness and efficiency.
* Campaign Planning and Execution: Drive the planning, execution, and optimization of integrated educational campaigns across multiple channels, including digital, social media, email, print, webinars, linear tv, and more.
* Data-driven Decision Making: Utilize data analytics and insights to measure the performance of DSE initiatives, identify areas for improvement, and make data-driven decisions to optimize efforts.
* Budget Management: Manage the budget effectively, allocating resources to maximize ROI and improved consumer outcomes.
* Performance Measurement and Reporting: Establish key performance indicators (KPIs) to track the effectiveness of key initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI.
Qualifications:
* Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
* Proven experience of over 10 years in consumer marketing, preferably in a DTC setting with agency management experience.
* Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
* In-depth knowledge of digital marketing channels, technologies, and best practices.
* Strong project management skills, with the ability to lead multiple projects simultaneously and meet deadlines in a fast-paced environment.
* Results-oriented mindset, with a focus on driving measurable business outcomes through marketing initiatives.
EMBRACING DIVERSITY:
Embracing diversity is at the core of our long-held value of respect for people. It is the lens through which we understand and respond to the unique needs of the millions of individuals who depend on our medicines.
For us, embracing diversity means understanding, respecting, and valuing differences, including but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. The greatest measure of our diversity efforts is our ability to attract and retain exceptional employees who feel comfortable in a culture that supports them being themselves.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form for further assistance.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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