Tayto Group are the 3rd largest player in savoury snacks with a turnover in excess of £250m and home to some famous British brands including Golden Wonder, Mr Porky, REAL Crisps and Tayto. We’re also the UK’s leading supplier of private label snacks. Our brands have a rich heritage spanning over 75 years and we remain committed to delivering the highest quality and innovation with every bite!
Reporting to the Marketing Director, as the Senior Brand Manager you will own and deliver the strategy and annual marketing plan to grow the much-loved Golden Wonder brand. At the helm of our biggest brand, you will be responsible for the next phase of this iconic brand’s story as the business invests to drive growth.
Collaborating with Sales, NPD and Operations you’ll lead the full marketing mix whilst comfortably balancing creative and commercial priorities. Develop a product range plan covering the full spectrum of NPD from innovation to EPD and deliver it through strong project management and leadership of cross-functional teams
With agency partners, develop compelling creative platforms and deliver these through impactful campaigns across both consumer and trade media to deliver strong ROI
Leading brand activation across consumer platforms (e.g. social & digital) and trade channels/media (e.g. POS, trade adverts, digital)
Champion the brand across the business - engaging colleagues at all levels from front-line to the Board to drive continuous improvement and growth
Either an experienced Brand Manager ready to step up and own the full marketing mix for this iconic British brand, or a current SBM looking for the freedom to make a difference in a fast-paced, privately owned business. Experience in the Food and Drink sector is essential.
Excellent project manager with experience of leading cross-functional project teams
Relishes the opportunity to engage colleagues across the business to drive brand growth.
Strong commercial outlook. Comfortable with product costings, controlling marketing investment and interrogating internal and market data.
We’ll offer you a competitive salary, hybrid working, pension, onsite parking, onsite canteen and all the tools and support for further professional development and career advancement.
If you think this sounds like the next step for you, click apply and our Talent Team will be in touch.
Join us in shaping the future of snack foods and be a part of the Tayto success story!