Company description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
ZENITH INTERNATIONAL AND ELECTROLUX
Zenith International is a global leader in media services, renowned for delivering data-driven strategies and insights that fuel performance and growth for some of the world's most innovative brands. As a key partner to businesses navigating the dynamic landscape of advertising, technology, and analytics, Zenith excels at optimizing media strategies and driving measurable results. With a commitment to excellence and innovation, Zenith helps clients harness the full potential of data to improve campaign effectiveness and deliver real business outcomes.
One of Zenith's flagship partnerships is with Electrolux, a global leader in home appliances, recognized for its dedication to innovation, sustainability, and enhancing the consumer experience. Electrolux is committed to digital and data transformation, integrating advanced technologies to develop smarter, more connected appliances. Their mission is to create exceptional consumer experiences by anticipating needs and driving product performance through the power of data and analytics.
As part of this collaboration, Zenith is hiring a Global Data & Analytics Director to lead the Electrolux account. This role involves spearheading the development and execution of data strategies that drive business growth and optimize performance across Electrolux's global operations. The Global Data & Analytics Director will be instrumental in shaping data solutions, ensuring the adoption of advanced technologies, and uniting global teams to deliver measurable results for Electrolux.
This is a unique opportunity to work with a forward-thinking brand like Electrolux while leveraging data and analytics to drive impactful strategies that define the future of digital innovation in the home appliance industry.
Responsibilities
Data and Analytics Strategy
* Set the annual roadmap, goals, and deliverables, while establishing and maintaining the global vision and mission for Data and Analytics team.
* Develop and implement data and analytics strategies, frameworks, and KPIs.
* Work closely with data science to design, build, and implement data-driven forecasting models to predict future trends, performance, and business outcomes across channels.
* Develop 1st party data strategy in collaboration with Publicis data experts.
* Partner with the client's global team to shape and champion the analytics agenda, aligning with and advancing broader data and analytics objectives.
* Identify new service opportunities to enhance data and analytics offerings.
Data Governance
* Ensure data quality, integrity, and compliance throughout the data lifecycle.
* Develop and implement data governance workflows, standards, and procedures to ensure accurate and compliant data collection aligned with measurement frameworks.
* Ensure adherence to established data governance standards and processes.
* Support the successful adoption and integration of data governance practices across agencies and client teams.
* Develop dashboards and reports to monitor data quality and compliance.
Measurement Frameworks
* Develop measurement framework(s) to inform media strategies, support client vision and drive revenue and profit growth for the client's business.
* Ensure data collection aligns with the client measurement framework and is captured accurately.
* Develop and deliver reporting templates and automated reporting solutions in line with the measurement framework.
Reporting, Insights
* Oversee global reporting requirements and support local markets on reporting needs.
* Develop and/or support development of the dashboards and reports to monitor relevant KPIs and campaigns' pacing.
* Support Strategy and Performance directors to deliver high-quality campaign performance analysis.
* Work with Performance team on T&L agenda and pilot test setups, ensuring proper measurement for actionable insights.
* Create solutions to enhance cross-channel performance measurement.
Technology, Automation & AI
* Develop technology integration structures to enable seamless data flow and enhance operational efficiency across platforms and systems.
* Lead the adoption of new technology solutions to improve data quality, connection, and reporting.
* Collaborate with business and tech teams to ensure seamless integration of data systems.
* Define data business rules and standards for new and existing dashboards.
* Drive the use of AI and automation to enhance data processing and reporting capabilities.
Stakeholder Collaboration
* Lead discussions between business and tech stakeholders for data management.
* Support the client's broader data and analytics goals, including regular presentations to clients on opportunities and trends.
* Regularly present updates to clients, collaborating with internal teams.
* Build strong working relationships with Google and other tech and data vendors.
* Engage with teams across Publicis Media to share best practices and collaborate on initiatives.
Team Management and Training
* Oversee team management, training, and knowledge transfer across teams.
* Manage data governance and reporting teams to deliver high-quality projects.
* Provide training for local and central media teams on data governance, reporting, and measurement.
* Lead knowledge transfer for wider digital, data/tech, and buying teams.
* Work with central and local teams to promote best practices.
* Develop and conduct team training on reporting best practices.
Qualifications
Hard Skills
* Proficiency in data visualization tools (e.g., Power BI, Tableau, Looker Studio).
* Knowledge of coding languages (Python, SQL, R) for automation (beneficial).
* Advanced Excel skills, including PowerQuery, PowerPivot, and macros.
* Expertise in advertising technology, media data, and campaign measurement best practices.
* Proficiency in data governance tools, techniques, and processes.
Soft Skills
* Strong business acumen to identify and capitalize on new data opportunities.
* Collaborative skills for cross-functional engagement and stakeholder management.
* Excellent communication skills to simplify complex data concepts for diverse audiences.
* Comfort in presenting insights and recommendations to executive-level stakeholders.
* Strong problem-solving and analytical skills with a strategic mindset.
* Ability to prioritize tasks, manage multiple projects, and maintain attention to detail.
EXPERIENCE & EXPERTISE REQUIRED
* Proven experience in data and analytics, with a track record in leadership roles.
* Agency experience, including client-facing responsibilities.
* Experience in handling global or regional data operations within matrix organizations.
* Background in managing data quality, compliance, and reporting for large datasets.
* Expertise in developing measurement frameworks, KPI tracking, and data governance standards.
* Hands-on experience with analytics platforms (Google Analytics, Adobe Analytics).
* Familiarity with ad platforms (e.g., SA360, DV360, Google Marketing Platform).
* Proven ability to lead data-driven strategies, manage large-scale projects, and drive innovation.
* Knowledge of regulatory requirements (e.g., GDPR, CCPA) and their impact on data management.
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
* HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
* FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
* GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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