The Role
This is a senior leadership role within KPMG’s Customer division – one of the fastest-growing and strategically vital areas of the group. This is a newly created role which will focus on winning and developing profitable client work; leading marketing & customer growth teams to exceed client objectives; and building a world-class marketing transformation proposition for KPMG.
KPMG is putting customer-centricity at the heart of their strategy – and a highly effective marketing practice will be an essential component. The current marketing practice needs strengthening considerably and transforming into a KPMG signature process – therefore this role will balance hands-on delivery with exceptional senior leadership – building the capabilities from the ground up to deliver a world-class marketing proposition whilst simultaneously developing a strong pipeline of customer marketing client opportunities.
Responsibilities
This is a newly created role – with responsibilities aligned to the three critical role objectives:
1. Winning & developing profitable client work:
2. Developing a day 1 customer marketing proposition for immediate roll-out – quickly understanding client pain points and tailoring high-impact solutions based on superior insight.
3. Identifying and securing a strong pipeline of marketing and ecommerce-led client opportunities
4. Supporting cross-functional & market teams’ client work with marketing leadership & expertise throughout the client lifecycle
5. Leading marketing, ecommerce & customer growth teams to exceed client objectives:
6. Identifying (internally and externally) and bringing together the right talent mix for each client opportunity
7. Providing inspirational leadership across multiple teams (KPMG and client side) to ensure the best possible client outcome – whilst creating an environment where our talent can thrive
8. Building a strong practice marketing talent within KPMG
9. Building a world-class digital and Marketing transformation practice
10. Creating a 3-year roadmap to establish KPMG as a leader in customer marketing consulting and front office transformation
11. Harnessing the customer marketing expertise from across the KPMG group – and sourcing/creating new capability
12. Acting as the authority on marketing, ecommerce and media within KPMG and visibly championing and promoting KPMGs marketing credibility externally
Scope of role
This is a Direcetor Role within KPMG’s customer division and will support all functions and markets where appropriate
T
his role will be the proposition stack lead for Marketing within KPMG
13. Scope of Marketing capabilities: Effectiveness & Optimisation; Capability & Operating Model; Strategy, Planning & Portfolio Management; Communications Strategy & Lifecycle; Supplier/Agency Management & Audit; Automation, Mar/Adtech, Ecommerce, Media Effectiveness, Consumer Data.
14. Leading engagements across industries or within a specific industry
15. Leading business development, sales and client engagement activities
16. Maintaining and growing a sales pipeline of client work to meet revenue and utilisation targets
17. Grow a team of consultants and lead people, career and culture development activities across the team
The Person
18. A proven marketing leader from either a consulting background or a marketing agency that has extensive sales, solutioning and delivery experience.
19. An exceptional leader – with proven ability to inspire teams and create environments in which people can thrive. Experience of building and leading cross-functional / market teams across multiple businesses / geographies essential
20. Substantial knowledge & experience across the customer marketing value chain: insight & strategy, planning, brand, acquisition, value management, retention
21. Substantial knowledge & experience of marketing operations: target operating model, effectiveness & optimisation, systems & infrastructure (inc martech & MMM), agency management, media auditing
22. Deep understanding of marketing theory – with demonstrable evidence of putting into practice in firms with local and global footprint
23. Highly analytical – able to digest significant volumes of data & to arrive at impactful and actionable insights. Specific experience of MMM and econometric measurement to drive performance essential
24. Highly commercial – ability to quickly demonstrate the £ value of customer & marketing activity –P&L management experience
25. Highly credible with c-suite level decision-makers – experience of demonstrating value of marketing to senior finance professionals and selling in customer / marketing strategies based on robust business cases
26. Large external network – with key decision-makers – in one or more market sectors
27. Excellent academics in relevant marketing areas
Qualifications
28. Educated to MBA / postgraduate level
29. Additional marketing leadership qualifications desirable
Additional Information
The role can be based in London and will include travel; candidates must have a willingness to travel frequently, both domestically and internationally on occasions, with the potential to be away from home for set periods of time.
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