Senior Manager, Walmart Omnichannel Activation
Apply locations Rogers, Arkansas, United States
Time type: Full time
Posted on: Posted 3 Days Ago
Job requisition id: R-125353
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
This role is Hybrid out of our Bentonville, Arkansas location.
Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Walmart business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Walmart Customer Business Team (CBT).
This role will work closely with the Walmart team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.
Ultimately, the Walmart Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Walmart digital commerce operations into our everyday business management.
Main Responsibilities
* Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across Walmart and the MDLZ organization to remove barriers for growth.
* Drive omnichannel activations for MDLZ brands at Walmart in partnership with the Walmart CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Walmart business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross-functional stakeholders as necessary to ensure program success.
* Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
Key KPIs:
* Market share – total, in-store and online
* Revenue and volume growth
* Delivery of impactful omnichannel marketing activations at Walmart
Stakeholders:
External
* Walmart merchant, Walmart Connect and Walmart Luminate teams
* External Media Agencies & Data Vendors
* Peer Network
Internal
* Walmart Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross-functional business leads
* Insights & Analytics teams across the organization
* Media & Retail Media Strategy organization
* Category marketing teams
* Omnichannel Marketing & Activation Team across customers
Travel: Up to 25%
Qualifications:
* Shopper, trade or brand marketing experience preferred
* Digital commerce and retail media experience a plus
* 4-6 years of CPG experience
* Experience with Walmart Luminate a plus
* Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
* Knows how to get things done both through formal channels and informal network
* Understands Mondelez culture and cultures of external retail organizations/customers
* Establishes partnerships with key internal support functions and stakeholders
* Instills trust and credibility with customers to influence strategies and tactics
* Understands origin and reasoning behind best practices; shares best practices across team
* Competent presenting to internal and external leaders, can be trusted during challenging questioning
* Experience driving success with a cross-functional team
* Strong, proactive communication skills
* Customer focus, management planning
* Capability/background in analytics and insights
* Connection to external industry resources
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