The Senior Marketing Manager, Scripted is responsible for leading B2B marketing campaigns for our drama and supporting the Head of Marketing in shaping the overall marketing strategy across our slate.
THE ROLE
You’ll lead all aspects of project and campaign development for your assigned titles, as well as providing overall marketing support for your assigned units and labels. This role helps build and grow strong brands, strong services and supports major customer partnerships. Informed by audience insight, the role is responsible for driving awareness and demand for BBC Studios’ scripted slate globally.
The role will support the Head of Marketing, Scripted to develop and implement marketing and promotional strategies that will inform, educate and entertain audiences and consumers around the world through investment in and exploitation of BBC Studios IP. The Senior Marketing Manager will be responsible for driving reputation and value across the full content life-cycle, working closely with internal and external partners to support our global commercial activities to maximise sales and profitability, strengthen brands and genres, and support all marketing requirements across B2B, as well as B2C when needed.
This role is responsible for supporting production growth and driving content sales with high impact work linked to top customer plans. The voice of the audience, the Senior Marketing Manager will champion data and insights to drive creative hits.
Key Responsibilities
Campaign Delivery:
* Lead the development of major campaign briefs to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms.
* Support the VP Content Marketing and Head of Marketing, Scripted to lead relationships with key stakeholders, shaping the genre and programme campaigns.
* Demonstrate best-in-class marketing expertise to establish clear trade, customer and consumer propositions.
* Manage the delivery of effective creative work that reflects brand guidelines, ensuring all campaigns are delivered within budget and timeframe.
* Develop strong relationships with internal creative teams, consumer engagement, communications, audiences, customer engagement and external agencies.
* Approve and ensure all campaigns comply and are in line with BBC editorial and brand guidelines.
Strategy and Planning:
* Develop strategies to support and optimise the content pipeline, providing market and audience led marketing support.
* Lead strategic relationships with units/labels/partners to devise and implement plans to grow the appeal of the comedy genre.
* Partner with key stakeholders in the regions to ensure the successful launch of key titles and consistency with the overall brand/content, leveraging expertise to grow revenue.
* Support the Head of Marketing, Scripted to develop strategies ensuring effective planning and processes that deliver value through the content lifecycle and support long-range plans.
* Proactively and consistently consider the marketing team's function to develop strategies, plans and processes that align with evolving business needs.
* Develop innovative marketing to grow reach and distribution, commercial and brand value.
* Agree targets for individual campaigns, and manage the necessary research in conjunction with insights.
* Shape the evaluation process.
* Manage campaign budgets and ensure delivery within budgets and timeframes.
* Develop, implement and deliver plans to manage key brands through launch, growth and maturity.
* Manage and mitigate risks and issues, escalating as appropriate.
Leadership, Relationships and Development:
* A collaborative approach to working relationships.
* Highly articulate and an excellent communicator.
* Strong negotiation skills and the ability to negotiate desired outcomes with peers and partners, whilst maintaining close working relationships.
* Line manage the Marketing Coordinator.
* Deputise for Head of Marketing, Scripted when required.
* Build and maintain strong relationships with our creative leaders across units and labels.
* Establish effective working relationships with Insight, Trade Marketing, Digital, Creative and Comms.
* Inspire the team to innovate, be aware of developments in marketing and technology/digital trends, maintain strong links with the industry and incorporate insight into marketing activity.
General
* Lead efficiency and effectiveness to provide value for money.
* Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy.
* Comply with the BBC’s policies on diversity and apply the principles of the policy.
* Contribute to making Brands and Marketing an excellent place to work, attracting and motivating the best people.
WHAT DOES IT TAKE?
Key Criteria:
* A proven track record of managing and developing major brands through their lifecycle in a complex business or media environment, including B2B/trade marketing.
* Consumer analytics, including building brands and promoting content within a digital/social media environment; good knowledge of qual and quant research techniques.
* Entrepreneurship; successful track-record of generating innovative ideas and executing end-to-end campaigns.
* An excellent understanding and awareness of audience behaviour (customers for B2B marketing, consumers for B2C marketing), with an ability to identify the right audience insight and create marketing campaigns to appeal to the right audience in the right way.
* Managing delivery through in-house and third party creative resources.
* The ability to manage self and others within a complex matrix environment.
* Delivering with a marketing budget and using resources effectively to balance creative aspirations with limited financial and other resources.
* Leading collaboration across organisational boundaries.
* Experience of developing and implementing strong brand identities.
* Passion for Scripted content and knowledge of the Scripted content landscape.
* Possess up-to-date knowledge and experience of global marketing and have a deep understanding of the threats and opportunities for media companies.
* Significant B2B/trade marketing expertise.
* Understanding of the BBC and its place in the media market.
* Understanding and experience of editorial compliance and Fair-Trading policies.
PACKAGE DESCRIPTION
* Salary: Up to £61,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
* Contract: 12mth FTC (PAT Leave Cover).
* Location: Office Base is London (This is a hybrid role and the successful candidate will balance office working with home working).
Next Step:
Please CLICK HERE to see this role on our own website, and apply.
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