Nike Integrated Retail Marketing Specialist II WE - Converse in London, United Kingdom
Converse Western Europe is looking for an Integrated Retail Marketing Specialist II to join the Integrated Retail Marketplace team in London (UK).
At Converse, we serve creators. The mavericks, the dreamers, the artists, and athletes that are defying conformity. Our job is to challenge conventions and fuel, support, provoke, and enable an unstoppable movement of creators to help them bring their dreams to life.
As the Integrated Retail Marketing Specialist II, you will engage at the intersection of the Converse brand and our commercial business, working with some of our most important and potential accounts. You will bring to life our most important stories through elevated and innovative experiences for UK creators & consumers across the integrated marketplace.
This role will work cross-functionally with key stakeholders in the territory and in Western Europe, being directly account-facing. You will be an integral part of the Integrated Retail Brand team, highly visible to the Integrated Retail Marketing Director, with the ultimate objective of serving and driving sustainable demand across all segments of the Converse marketplace construct.
WHAT'S TRULY EXCITING ABOUT THIS OPPORTUNITY?
In this role, you will lead and execute some of the most exciting projects for the UK marketplace across all segments (from Inspire to Extend) in Sport and Fashion. You will build end-to-end journeys - from planning to execution - for product and seasonal stories, as well as for amazing Converse partners & talent.
The job is based in London (UK) & will report into the Sr. Supervisor Integrated Retail Marketing WE also based in London (UK).
KEY RESPONSIBILITIES:
1. Be the voice of the brand at Partner retail in the UK, connecting with the Sr. Supervisor Integrated retail marketing WE to design, develop, and execute Converse UK strategic plan in the short and mid-term.
2. Execute campaigns with excellence, acting as the ultimate guardian of the Brand and ensuring that Brand guidelines are implemented in any account activity.
3. Build relationships with third-party agency partners, ensuring Converse works with the best in class, most creative, and disruptive partners.
4. Execute elevated product and brand journeys across channels, aligned with the overall Converse Western Europe strategy and Concept Map.
5. Learn the business and optimize the consumer's omnichannel experience, focusing on Key Trade zones first and digital channels to drive conversion and sell-through.
6. Collaborate with the Brand Team (Brand Marketing, Brand Creative, Digital Marketing, Influencer Marketing, Comms) and champion consistency across omnichannel executions.
7. Ensure the success of campaigns by tracking a clear set of KPIs upfront and optimizing plans during & after campaign periods.
8. Develop and maintain solid relationships with wholesale accounts, based on reliability and mutual trust.
9. Support budget management, ensuring plans are executed within estimates, invoices are received and paid on time.
WHO ARE WE LOOKING FOR:
1. Demonstrated success in managing retail campaigns across digital and wholesale platforms.
2. Experience in executing end-to-end marketing campaigns, from initial concept to final analysis.
3. Track record of project managing marketing initiatives from conception to completion.
4. Evidence of staying current with youth culture and trends.
5. Showcase campaigns or initiatives that successfully engaged younger demographics.
6. Experience in leading relationships with agencies and external suppliers.
Application closing date: 6th January 2025.
Local candidates only please - relocation is not offered for this position.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.
NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location, and your contact information.
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