* Conduct user research to understand customer behaviours, needs, and pain points.
* Develop user personas, customer journeys, and wireframes to map out intuitive experiences.
* Create interactive prototypes to test usability and refine designs based on feedback.
* Collaborate with stakeholders to ensure designs align with business goals and user needs.
User Interface (UI) Design
* Design visually compelling, on-brand interfaces that enhance user engagement.
* Develop responsive designs optimised for mobile and desktop experiences.
* Ensure consistency in typography, colours, and design components following brand guidelines.
* Work with design systems and component libraries to maintain UI consistency.
* Work closely with developers to ensure accurate design implementation.
* Provide design annotations, assets, and prototypes for smooth development handoff.
* Iterate on designs based on feedback from users, stakeholders, and usability testing.
Performance & Optimisation
* Analyse user behaviour and engagement metrics to optimise designs.
* Conduct A/B testing and refine UI elements based on data insights.
* Stay updated on UI/UX trends, tools, and best practices to enhance the user experience.
Skills and Experience Required
* UX Design: Experience in user research, wire framing, prototyping, and usability testing.
* UI Design: Strong skills in visual design, typography, colour theory, and component-based design.
* Design Tools: Proficiency in Figma
* Prototyping & Interaction Design: Ability to create interactive prototypes to test and refine user flows.
* Responsive & Adaptive Design: Experience designing for both desktop and mobile with a focus on accessibility.
* Collaboration: Ability to work closely with developers, product managers, and stakeholders to bring designs to life.
* Handoff & Documentation: Experience providing clear design annotations, assets, and guidance for development teams.
Experience Required:
* 3+ years of experience in UX/UI design for luxury brand websites – hotels, restaurants, real estate developers
* A strong portfolio showcasing UX/UI projects with real-world applications.
* Experience with user testing and applying insights to improve design decisions.
* Familiarity with design systems and working within brand guidelines.
* Understanding of accessibility standards (WCAG) and best practices in UX.
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