Summary
Join our innovative marketing team as a Digital Marketing Apprentice! You’ll assist in PPC campaign management, keyword research, and content creation while learning industry-leading skills. Perfect for a self-starter eager to grow in digital marketing. Full training provided.
Wage
£12,480 to £22,308 a year
Training course
Advertising and media executive (level 3)
Hours
Monday to Friday 9am to 5.30pm
37 hours 30 minutes a week
Possible start date
Friday 21 February
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Assist in PPC Campaign Setup: Conduct keyword research, write ad copy, and configure campaign settings in Google Ads or similar platforms.
* Monitor and Optimize Campaigns: Analyze campaign performance metrics such as click-through rates (CTR) and conversions, making recommendations for improvement.
* Content Creation for Campaigns: Design engaging ad visuals, draft social media posts, and prepare promotional materials aligned with campaign goals.
* Coordinate with Team Members: Participate in planning meetings, take notes on client objectives, and ensure campaigns meet their specific requirements.
* Track Budgets and Results: Update campaign spreadsheets, track spending against budget, and report performance outcomes to the team.
* Learn and Apply Best Practices: Stay updated on digital marketing trends and apply learning to optimize campaigns effectively.
Where you’ll work
BLISWORTH HILL FARM
STOKE ROAD
BLISWORTH
NORTHAMPTON
NN7 3DB
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
BAUER RADIO LIMITED
Your training course
Advertising and media executive (level 3)
Equal to A level
Course contents
* Identify the ways in which creative and media can help organisations to achieve corporate objectives
* Dispassionately structure problems and approaches to solving them
* Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
* Make use of the systems and technologies that are used in agencies to help plan, budget and bill
* Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
* Manage timelines effectively, prioritising appropriately
* Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
* Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
* Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
* Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
* Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
* Ensures the delivery of that supply chain value, on time
* Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
* Communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority or Clearcast), suppliers (such as photographers or research companies); by phone, in meetings, through presentations, in emails and written documents such as agendas, competitive reviews, proposals, minutes of calls/meetings, status reports. Co-ordinate feedback.
* Apply their understanding of creative and production techniques to help the idea appear in the correct format
* Apply their understanding of the different elements of a creative idea to help evaluate the different elements and guide the execution phase to protect the most important ones
* Help obtain the right data
* Able to understand and report differences in ways competitor brands market themselves
* Ability to influence people e.g. clients to buy amended creative work or authorise a late invoice
* Coordinate responses to media owners and intermediaries (including automated platforms), helping manage all aspects of the process
* Apply their knowledge of media buying to communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority), media owners (such as commercial television channels, newspapers/magazines, billboard companies etc.), or media intermediaries/platforms (such as programmatic advertising platforms, Facebook, Google); by phone, in meetings, through presentations, in emails and written documents such as a media plan
* How to access the media metric data and report it accurately to the team regularly
* Help research how the message/creative idea might be best distributed to reach the target audience in the most effective way e.g. time of day, and make recommendations based on this
* How to negotiate for long term relationships
* Identify the ways in which creative and media can help organisations to achieve corporate objectives
* Dispassionately structure problems and approaches to solving them
* Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
* Make use of the systems and technologies that are used in agencies to help plan, budget and bill
* Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
* Manage timelines effectively, prioritising appropriately
* Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
* Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
* Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
* Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
* Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
* Ensures the delivery of that supply chain value, on time
* Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
Your training plan
This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
Requirements
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Customer care skills
* Creative
* Initiative