Job Description
Product Lead – Influencer & Celebrity Merchandise
Brand-Building Agency
To £90k (DOE) + Bonus
Office Based, 5-days a week: City of London
This rapidly growing brand-building agency, specialising in entertainment, branding, and consumer products, works with influencers, celebrities, and high-profile talent to create and launch impactful products that resonate with their audiences.
As part of their expansion, they are seeking an experienced Product Lead – Influencer & Celebrity Merchandise to build the department from the ground up. You will take the lead in developing influencer-driven product lines, guiding them from concept to launch.
The Role:
In this hands-on role, you will partner closely with influencers, internal teams, and external agencies to develop audience-focused products that enhance celebrity brands. You’ll manage the product roadmap for multiple product lines in a fast-paced, start-up environment, ensuring successful launches and ongoing growth.
Key Responsibilities:
* Influencer & Celebrity Collaboration: Work directly with celebrity talent to identify and develop product opportunities that align with their brand.
* Product Development & Ideation: Lead the creative development of both digital and physical products (e.g., merchandise, limited edition collections).
* Product Lifecycle Management: Oversee the entire product lifecycle, from ideation to launch and post-launch performance.
* Partner Management: Build and maintain relationships with suppliers, manufacturers, and external agencies to scale product development.
* Monetization & Revenue Strategy: Develop strategies to maximise revenue, ensuring alignment with brand identity and market demands.
* Market Research & Insights: Conduct market analysis and gather consumer insights to inform product development and strategy.
* Cross-Functional Collaboration: Work with internal marketing, sales, and creative teams to drive product launches.
* Performance Metrics & Accountability: Track KPIs and assess product performance to refine strategies and improve outcomes.
Key Qualifications:
* Experience: Proven product development experience within media, entertainment, influencer, or consumer product sectors. Experience working with influencers or celebrity brands is highly desirable.
* Product Lifecycle Expertise: Demonstrated ability to manage the full product lifecycle, from concept through to successful launch.
* Product Licensing: Solid experience in product licensing, including negotiating agreements, securing brand collaborations, and managing compliance with legal and IP requirements.
* Entrepreneurial Mindset: Comfortable in a fast-paced, start-up environment, managing multiple projects and taking ownership of product outcomes.
* Influencer & Celebrity Marketing: Strong understanding of influencer culture and how to build successful celebrity brands.
* Creativity & Innovation: Ability to generate unique, market-leading product ideas.
* Project Management: Exceptional organisational skills and ability to manage multiple initiatives to tight deadlines.
* Communication: Excellent communication skills, with the ability to liaise with stakeholders at all levels.
* Data-Driven: Strong analytical skills and experience using insights to refine product offerings and strategies.
* Tech-Savvy: Proficient with project management tools and e-commerce platforms.
* Attention to Detail: A keen eye for detail, ensuring high-quality products that align with brand and market expectations.
**Additional Information**
* Full-time, office-based role: As part of the start-up’s culture, the company has an in-office policy to foster collaboration and build a cohesive brand identity.
Why Apply:
* Impact: Shape the future of influencer and celebrity-driven markets with your innovative product ideas.
* Collaboration: Work alongside high-profile talent and internal teams in a creative, dynamic environment.
* Growth: Take on increasing responsibility as the company scales its product offerings.
* Culture: Join a passionate, entrepreneurial team that values creativity, collaboration, and innovation.