About the role We are seeking a strategic and detail-oriented E-Commerce Merchandiser to join our dynamic team. In this pivotal role, you will leverage data-driven insights to optimize product placements, enhance user engagement, and ultimately drive online sales growth. You will play a crucial role in shaping the digital shopping experience by implementing innovative merchandising strategies and collaborating with various teams to ensure our online presence is both compelling and effective. If you have a strong blend of eCommerce expertise, analytical skills, and a passion for enhancing the customer journey, we want to hear from you Key Responsibilities: Develop and maintain digital merchandising playbooks and best practices that promote operational excellence across the consumer experience. Analyse performance metrics and consumer interactions with the data insights team to enhance site content and identify areas for improvement. Develop and implement A/B testing strategies to enhance digital merchandising programs and optimize product presentation, in collaboration with cross-functional teams. Conduct continuous research on the eCommerce landscape and competitors to identify category trends and growth opportunities. Manage personalization rules to deliver tailored content to customers, enhancing their shopping experience. Collaborate with development teams to implement enhancements and new functionalities for merchandising. Utilise customer segmentation data to tailor merchandising strategies for different audience segments, enhancing relevance and engagement. Analyse traffic against Key Performance Indicators (KPIs) and communicate insights effectively across departments. Work closely with the Category and Marketing teams to develop strategic merchandising initiatives, such as iconic product collections, to drive sales and enhance the customer journey. Lead, mentor, and develop the Digital Merchandising Assistants, fostering their skills and enhancing team performance in digital initiatives. This role presents an exciting opportunity to make a significant impact on our eCommerce success. If you are ready to take the lead in enhancing our digital merchandising strategies, we encourage you to apply What you’ll need to have Reporting directly to the Senior Ecommerce Merchandising Manager. You will be joining a team who is passionate about customer experience and driving data led enhancements. Working with stakeholders across User Experience/Research, Conversion Rate Optimisation, SEO, Product Management and Design. The role also includes line management of two merchandising assistants. Mentoring and supporting each individual to reach their full potential as merchandising specialists. This is a 12 month fixed term contract. Our benefits Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme. We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate. Why Boots At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better. What's next Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best. This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis. Keywords E-Commerce, Merchandiser