Job Description
As Digital Trade Senior Executive, you will work with the Senior Digital Trade Manager to ensure that the commercial objectives are delivered for the Beauty category in a timely manner. You will develop a trading strategy that at its heart is focused on providing the best customer experience to deliver online growth.
Key Responsibilities
* Continually optimise digital touch points to improve efficiency and ensure customers have a reason to return to the site, working with key stakeholders to ensure a seamless customer journey across all touch points.
* Maintaining website content, products and promotions in a manner that optimises the online customer journey and improves product views and add to bag rates.
* Work closely with the Liberty London team to ensure the online strategy and calendar is aligned with the Liberty London business strategy.
* Define and effectively communicate the digital category strategy to the wider team to ensure delivery of campaigns are in line with the category strategy.
* Ensure category initiatives and campaigns are executed across the site to the highest standard.
* Work with the Head of Digital Trade in the development of campaigns, optimising landing pages, search results and the customer journey to maximise sales.
* Work collaboratively to improve processes and communication flows across the wider teams.
* Work closely with the Marketing and Design teams to maximise traffic-driving opportunities.
* Work with the data insights teams to understand the multi-channel customer in detail, producing changes to the trading plan and customer proposition and journey based on this data.
* Manage the overall production process helping the Trade Assistants to prioritise products and brands to be launched on the website in the most efficient and timely manner possible.
* Up-skill the wider business in all aspects of the digital customer journey for the category.
* Produce daily and weekly trade reports and work closely with the Buying, Merchandising and Senior Digital Trade Manager to adjust strategies and activity accordingly.
* Review customer journeys to provide actions on problem journeys and how to optimise with current customer shopping behaviours.
Knowledge, Skills and Abilities
* Ability to forge and build key internal relationships. (With divisional buyers and other key business stakeholders)
* Strict time management. (Ensuring key launches are within agreed launch dates and in line with store where necessary.)
* Maintaining product quality on the site. (Image, copy, pricing, attributes)
Competencies
* Focus on Improvement: Customer Focus
* Focus on Improvement: Commercial Thinking
* Focus on Improvement: Drive for Excellence
* Your Impact on Others: Working with Others
* Your Impact on Others: Communication
* ·Making Things Happen: Prioritisation & working on own initiative
Personal Qualities & Experience
* Organised
* Numerical & Analytical
* Attention to detail
* Can do attitude
* Making things happen
* Team player
* Prioritisation
* 3 Years’ experience