¡Hola We’re On the Beach. There’s over 500 of us, mostly at home, and sometimes in our office in Manchester. We send nearly two million people on holiday every year (not together) and we’re expecting to get to three million pretty sharpish. Why? Because we’re the only holiday company who truly gets why going on your jollies is the most wonderful time of the year. With our market-leading offers, scalable, flexible and innovative technology, strong customer-value proposition and low cost base, we’re challenging existing players and redefining how customers book, manage and experience their holidays. On the Beach Group plc is one of the UK's largest online beach holiday retailers, with significant opportunities for growth so our story’s only really just begun… We're on the lookout for talented, beach-loving people to join us and contribute to the next chapter of our story. You will get to work on interesting projects and will be given the tools and autonomy to have the chance to make your impact on our growth plans. We're a down to earth and friendly bunch, with little bureaucracy or hierarchy, and whilst we may have grown in size, we've not lost our entrepreneurial spirit. It's in our DNA. You'll find diverse teams, reflective of the world we live in and the customers we serve. We believe strongly that difference, not uniformity, is critical to our success. We know that better decisions happen when they are made by a range of voices, perspectives and experiences. As an equal opportunities employer, we value and welcome applications from all sections of the community. What you’ll be doing We have a fantastic opportunity for a Director of Performance Marketing at On the Beach If you are as passionate about Digital Performance, Paid Social optimization and Growth Strategy & Execution as we are then we would love to hear from you Your responsibilities will include: ● Performance Marketing Leadership: ○ Oversee all digital acquisition channels, including paid search (PPC), PMAX, paid social, retargeting, and display, ensuring they drive high-quality traffic and conversions. ○ Innovate and experiment with new performance marketing strategies to leverage internal capabilities (such as product and tech) and maximise efficiency. ○ Drive the business’s growth by optimising budgets and allocating spend effectively across channels. ● SEO/Organic Growth Ownership: ○ Lead SEO strategies to enhance On the Beach’s organic visibility and capture a larger share of search traffic. ○ Working with the Head of SEO, drive collaboration with content and technical teams to ensure best practices in on-page, off-page, and technical SEO are implemented. ○ Track SEO performance and develop initiatives to improve rankings, traffic, and engagement. ● Channel Optimisation: ○ Monitor and adjust performance marketing campaigns in real-time to ensure KPIs are met, including cost per acquisition (CPA), return on ad spend (ROAS), Margin bidding, and other channel-specific metrics. ○ Identify and capitalise on emerging trends and opportunities in digital marketing to ensure On the Beach stays ahead of competitors. ● Cross-Functional Collaboration: ○ Work closely with product, technology, and brand teams to ensure a cohesive approach to customer acquisition. ○ Foster strong relationships with external partners such as Google, Meta, and other key advertising platforms to maximise value from these relationships. ● Team Leadership & Development: ○ Build and mentor a high-performing in-house performance marketing team, fostering a data-driven culture focused on continuous growth. ○ Develop individual and team capabilities to improve the collective knowledge of performance marketing strategies, tools, and trends. About you The ideal candidate will have a strong digital performance marketing background with hands-on experience across paid and organic channels. You must be a strategic thinker, data-driven, and highly collaborative. Key Competencies: ● Performance Marketing: Expertise in leading digital marketing channels, with a strong track record in optimising PPC, paid social, and display for growth. ● SEO Expertise: Demonstrated experience in driving organic growth through effective SEO strategies and execution. ● Innovative & Strategic: Ability to develop and implement cutting-edge strategies that drive business results. ● Analytical & Results-Driven: A data-obsessed mindset, with a focus on measurable outcomes, ROI, and optimisation of significant budgets. ● Team Player: Excellent collaboration and communication skills, ensuring marketing priorities are integrated with broader business objectives. What to expect from our interview process We will have a two-stage interview process for this position that will consist of a first stage Microsoft Teams interview and a second stage interview with a short task to complete before hand and then to present back, at our Aeroworks office in Manchester City Centre. We want to make sure everybody has the opportunity to perform at their best. If you require any reasonable adjustments during the interview process, please let the Talent team know and they will be happy to assist. Ways of working This role is full time hours, 37.5 hours per week, working Monday – Friday 09:00 - 17:00. We offer hybrid working, you’ll be in the office 2 days per week and working from home 3 days per week. Our benefits We might be biased but we think our colleagues are pretty great. They're the people that have made On the Beach what it is today and continue to make it vibrant and successful tomorrow. That's why we offer a competitive benefits package, known as our Beach Perks, to all On the Beach colleagues. These include: · 25 days holiday plus your birthday off · Generous discount on holidays plus you will receive 2 extra days annual leave on top of your holiday allowance to use whilst you're away on your On the Beach package holiday · Flexible working hours and hybrid working · Access to Learnerbly learning platform, plus workshops, courses and professional qualifications · Enhanced maternity, paternity, shared parental leave and adoption pay, plus other family friendly support · Employee Assistance Programme and free access to counselling · Eye care vouchers · Simplyhealth Optimise Health Plan · Company Sick Pay scheme · Regular wellbeing events · Gym discount · Share Incentive Plan (SIP) · Death in Service cover · Onsite subsidised coffee shop · The Sandbox (our very own bar) · Food and drink discounts across a number of venues in Manchester City Centre · Regular social events · Cycle to Work scheme