Marketing Executive / Operations Support £26-28k
Job Title: Marketing & CRM Executive / Operations Support £26-28k
Location: Glasgow, UK
Salary: Competitive Market Rate
About the Role
We are seeking an energetic Marketing & CRM Executive who will take ownership of our marketing strategies and lead CRM-driven business transformation. This position is a unique opportunity to blend 70% marketing responsibilities with 30% CRM and internal operational support, playing a key role in our mission to expand client engagement and optimize internal workflows.
You’ll work from our Glasgow office and collaborate with cross-functional teams to drive brand awareness, lead generation, and customer experience. This position requires a dynamic professional who is not only adept at digital marketing but also has the aptitude to leverage our CRM for business transformation initiatives.
Key Responsibilities
Marketing Strategy & Execution (70% of Role)
1. Website Management & SEO:
Oversee site updates, SEO optimization, and content creation that positions Efficient-IS as a leader in AV and IT services. Perform regular SEO audits and adapt strategies to capture high-intent B2B traffic, particularly in government and large business sectors.
2. LinkedIn & Social Media:
Design a content calendar that strengthens our LinkedIn presence, engaging a B2B audience with thought leadership, case studies, and industry insights. Monitor engagement metrics and adjust content strategies to maximize visibility and conversion potential.
3. Email Marketing Campaigns:
Build segmented email campaigns to engage new leads and re-engage existing clients, using CRM data to tailor messaging by audience needs. Use analytics to continually refine email content and improve engagement and open rates.
CRM & Business Transformation (30% of Role)
1. CRM System Management:
Own CRM configuration and workflow management, ensuring that client interactions, sales data, and marketing leads are captured effectively. Develop CRM automation rules to optimize lead nurturing, reporting, and internal data integration across departments. Provide training and guidance to team members to maximize CRM functionality for client-facing and internal operations.
2. Business Transformation Initiatives:
Work with senior management to map, document, and enhance internal processes, using CRM insights to identify opportunities for automation, process efficiency, and cross-functional alignment. Analyze CRM and marketing data to deliver actionable insights on market opportunities and client needs.
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