Abbott: Making An Everlasting Impact on Human Health for 125 Years
Abbott is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 160 countries and employs approximately 115,000 people.
Abbott Point of Care: Poised for Growth
Abbott Point of Care (APOC), a $600 million division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient.
Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System*—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld, and then viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically—delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety.
Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations. For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.
Marketing Manager
The Marketing Manager develops and implements marketing in EMEA region, including the development of marketing plans and activities that drive products to our customers and distributors, in a manner that highlights differentiation and value.
Key focus for the role is the effective execution of product launches, management of the existing product portfolio and coordination of effort and marketing resources, including leveraging effective digital channels to achieve the sales plan.
Reporting into the EMEA Marketing Director Abbott Point of Care, the Marketing Manager is responsible for the product, from identification of customer and market needs/wants, to input on product development, product launch, through and including product discontinuation.
Attractive Features of Company and This Position
We’re looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking. It’s a mission that takes some serious smarts, intense curiosity and determination to be the best. Come be part of a winning team that’s changing how health care is delivered!
* Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years!
* Be an Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation
* High Visibility—the launch of APOC new products is highly visible at the top levels of the Corporation
* Company Culture— a collegial culture focused on helping health care professionals and patients
* Small Company Feel, Large Company Stability—gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care company
* Attractive Compensation and Benefits—a highly attractive compensation package featuring strong bonus and long-term incentive plans
* Career Development—the successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniority
Responsibilities:
The Marketing Manager is responsible for creating regional demand for products by developing and executing a regional marketing plan. Key responsibilities include:
* Product Launches: Drive innovative product launches, including messaging, positioning, and raising awareness through events and conferences.
* Adoption and Advocacy: Support clinical workflow tools, build advocacy with scientific societies, and support commercial evaluations.
* Market Analysis: Analyze market data and engage with Key Opinion Leaders to develop advocacy and reference accounts.
* Promotional Tools: Provide the commercial team with promotional and scientific literature.
* Budget Management: Manage budgets within agreed limits.
* Strategic Planning: Participate in strategic planning initiatives and collaborate with various support functions.
* Communication: Interface with internal leadership, sales teams, and external stakeholders to manage and grow the business.
This role involves close collaboration with country managers, support functions, and other divisions to align marketing strategies and drive sales growth
Qualifications/ Experience:
* Commercial Experience: Marketing experience, preferably in Point of Care or Medical Device/Diagnostic business, with knowledge of Clinical Biology or Laboratory Medicine.
* Healthcare Market: Solid understanding of the healthcare market environment.
* Digital Marketing: Experience in planning multichannel campaigns, metrics, analytics, and trends identification.
* Specialized Experience: Experience in Point of Care, Neurology, or Cardiology is advantageous.
* Strategic and Analytical Skills: Ability to identify business questions, synthesize information, conduct analysis, and make actionable recommendations.
* Commercial Planning: Experience in developing and executing commercial plans aligned with regional and divisional strategies.
* Problem-Solving: Comfort with ambiguity and ability to take ownership of problems and determine appropriate actions.
* Entrepreneurial Mindset: Proactive and hands-on approach to work.
* Cross-Functional Collaboration: Experience working with various functions like Operations, Quality, Regulatory Affairs, etc.
* Influencing Skills: Ability to influence outcomes and shape dialogue across the organization.
* Communication Skills: Exceptional verbal and written communication skills, approachable and credible style.
* Educational Requirements: Degree in Business, Marketing, technical or scientific discipline. Fluency in English is required; Arabic language skills are a plus.
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