Marketing Analyst - Remote UK We are seeking a Marketing Data Analyst who is analytical, insightful, and eager to take on a pivotal role in defining the client's marketing strategy. If you have a proven ability to unearth the compelling stories that data hides, and can leverage these insights to drive successful marketing initiatives, this could be the perfect role for you. Role Overview: As a Marketing Data Analyst, you will be integral to the marketing team, providing the insights needed to guide strategic decision-making. Your role will involve analysing marketing performance, identifying trends, and translating data into strategic actions that enhance customer acquisition, engagement, and retention. Key Responsibilities: Data Analysis: Perform detailed analyses across various data sources, including website analytics, marketing campaigns, and CRM systems. Strategy Development: Work in close collaboration with the marketing team to craft and refine effective strategies based on data-driven insights. Reporting and Dashboards: Develop and maintain comprehensive reports and dashboards that highlight key metrics and insights for stakeholders. Campaign Evaluation: Assess the efficacy of marketing campaigns, providing optimisation recommendations. Cross-Functional Collaboration: Ensure alignment across marketing, product, and sales teams to maximise strategic outcomes. Keeping Informed: Remain up-to-date with the latest trends in marketing analytics and data visualisation tools. Desired Skills and Experience: Analytical Skills: Strong background in data analysis, proficient in tools like GA4, SQL, Looker Studio, and BigQuery. Marketing Knowledge: Deep understanding of modern marketing strategies, particularly within digital campaigns and product-led growth, with a strong preference for candidates who have experience in software or SaaS environments. Communication: Exceptional ability to communicate complex data insights clearly to both technical and non-technical stakeholders. Problem Solving: Proactive in identifying and resolving issues with a solution-focused approach. Teamwork: Excellent collaborative skills, able to work effectively within diverse team settings. Additional Qualifications (Preferred): Prior experience in SaaS or B2B marketing analytics is highly advantageous. Rewards and Benefits: Competitive Compensation: We offer competitive salaries and comprehensive benefits packages, including health care, generous holiday allowances, and a home office setup budget. Equity Opportunities: Our client believes in rewarding top performers with share options. Dynamic Work Environment: Enjoy a vibrant culture with regular team-building events, fun activities, and a strong focus on employee wellbeing. Community Engagement: Opportunities for volunteering and community involvement are encouraged and supported. Work Flexibility and Diversity: The client promotes a remote-first approach, providing equal opportunities to all employees globally. They are committed to creating a diverse and inclusive work environment and welcome applicants who may require specific accommodations to participate fully in the recruitment process.