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Senior Insights Manager - Viewing & Marketing
Employer: Channel 4
Location: London, United Kingdom
Salary: Basic salary starting at £84,000 dependant on experience
Closing date: 17 Mar 2025
Sector: Marketing, Advertising and PR
Role: Senior Executive
Contract Type: Permanent
Hours: Full Time
Job Title: Senior Insight Manager, Viewing and Marketing
Reports to: Analytics Lead
Department: Strategy, Policy & Insights (Analytics)
Location: London
Job Grade: L2
Duration: 12 month Maternity Cover
DEPARTMENT DESCRIPTION
The new centralised Audience Insights team purpose is to be independent thought leaders at the heart of Channel 4's creative and commercial decision-making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.
Within the new centralised operating model, Analytics has consolidated into a centre of excellence, collaborating with the Insight Business Partner team and working alongside other specialist teams (Research, Data Enablement and Reporting) to drive overall audience understanding and impact. The role of Analytics is to understand briefs and key business questions to identify where Analytics can play a pivotal role in providing answers, pulling from their wide range of datasets and analytical techniques.
JOB PURPOSE
Working under the direction of an Analytics Lead, this role directs a large team (of around 7-9) Insight Analysts to source and prepare high-value insight analysis using relevant data and innovative techniques and tools to inform decision making at Channel 4.
The role and their team will be focussed on Viewing and Marketing data. While specialists in their analytical area of expertise, they will be expected to understand all areas of the business to ensure any work done can have cross-pillar impact.
KEY RESPONSIBILITIES
* Working with the Insight Business Partner team, build a work plan of insight deliverables from across relevant business pillars.
* Building close relationships with Research and Data Enablement & Reporting teams, promoting collaboration to deliver more powerful insights.
* Manage a team of Insight Analysts, working with them to design analytics from briefs, ensuring they are delivering high quality impactful work within manageable workloads. Nurture talent and build on technical and storytelling skills, encouraging a culture of curiosity in the team.
* Identify opportunities to try new and innovative analytical or data visualisation techniques, driving the team, their outputs and the business forward.
* Proactively look out for areas to improve processes and create new ones, acknowledging opportunities when automatable scalable solutions and self-serve are required and when one off analytics is best placed.
* Encourage a culture of curiosity and confidence in insights, calling out failure of C4 to meet the required growth targets and bringing insight which drive Senior Leader decisions to unblock barriers.
* Recommending to the Analytics Lead the innovation of new approaches to insight based on new to market and industry perspectives, data sets, analysis methods or modelling tools.
* Contributing ideas, options & solutions to the Analytics Lead and Head of Audience Insight to evolve the insight function's impact, value & capability, as a being an active part of building the team culture.
KEY RELATIONSHIPS / STAKEHOLDERS
* Analytics Lead for analytics direction and escalation.
* Senior Manager, Social and Product to ensuring across functional collaboration and support.
* Insight Business Partners for business requirements and context. Co-presentation to leaders alongside BP.
* The role will be responsible for a large team of Insight Analysts. No direct financial accountability.
ESSENTIAL SKILLS AND EXPERIENCE
* Leadership: Experience in managing and developing a large team of analysts, with varying skillsets and needs.
* Technical skills: Extensive experience in using SQL; Python/R or other statistical programming language experience preferred.
* Background in Marketing or Customer Analytics preferred, with experience in any of the following a plus: media and viewing (in the linear and/or streaming space), marketing (including digital marketing), forecasting.
* Storytelling: Demonstrable history of translating complex data sets into clear and actionable narratives, communicating opportunities and challenges to stakeholders.
* Prioritisation: Skilled at prioritising and managing multiple project schedules and deadlines that run simultaneously for self and team.
* Collaboration: Ability to proactively build a collaborative environment within the Insight function and across the business to drive the best possible outcome.
Salary: Basic salary starting at £84,000 dependant on experience
Application questions to complete:
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.
* Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)
Benefits
There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you:
* Private medical insurance with NO EXCESS
* Free Virtual GP access for employees
* Free Female Health hormone test each year
* Free Tastecard membership
* Financial guidance 1-2-1's available each quarter
* Free OnHand (as featured on Dragon's Den) volunteering membership
* Discounted Gym memberships
* Pension
* Life Assurance
* Income Protection
* Holiday Buy/Sell
Hybrid working
From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.
Applications Close Date
17 Mar 2025
Equal Opportunities
Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.
We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.
Disability Confident Scheme
Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.
Care Leaver Friendly Employer
Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.
Workplace Adjustments
We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk
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