ABOUT LIBERTY
When our pioneering founder Arthur Lasenby Liberty laid plans in 1875 for an emporium laden with luxuries and fabrics from distant lands, his dream was to metaphorically dock a ship in London’s streets. In 1875, that dream was realised.
Our first store was situated on Regent’s Street, with three dedicated staff and a truckload of ambition. But it was in 1924 that the now iconic Tudor-style building on Great Marlborough Street became our forever home.
Built from the timber of two ships – the HMS Hindustan and HMS Impregnable – and topped with an iconic weathervane, craftsmanship lies at the core of the Liberty building – and ethos. Founded on the liberal and entrepreneurial values of London, Liberty has always been a gathering space for the free-spirited, a home-away-from-home for the greatest artisans of our time. In fact, no one said it better than Oscar Wilde when he famously declared: “Liberty is the chosen resort of the artistic shopper.”
The Liberty spirit may be one of reinvention and originality, yet 149 years later, a voyage of discovery still awaits on the good ship Liberty. Our iconic listed flagship building and dynamic ecommerce platform play host to over 600 of the world’s most extraordinary luxury brands – including the industry-leading fabrics, apparel, beauty and homeware collections borne from our very own (and incredibly talented) in-house design studio.
An entirely unique shopping proposition, Wilde’s observation still runs true to this day: Liberty is where artistic shoppers from over 190 countries come to seek out boundless inspiration, superior design and a chance to elevate almost every corner of their lives.
THE LIBERTY SPIRIT
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded. We encourage entrepreneurial ideas and accountability at all levels.
PRIMARY OBJECTIVE OF THE ROLE:
* Exciting times lay ahead as we embark on transformative projects within Liberty, and to meet the growing demands, we are seeking a talented junior content writer to help us drive brand fame through creative, persuasive writing across a spectrum of channel outputs.
ROLE & RESPONSIBILITIES:
* Support the Content Editor in upholding the Liberty tone of voice and vision through all campaign messaging and copy.
* Craft inspirational copy for a variety of outputs, including but not limited to: editorial articles, emails, website, printed materials and publications, in-store signage, and social media captions.
* Turn your hand to long-form editorial content that answers business priorities across all product and service categories.
* Collaborate closely with key stakeholders from across the business, including marketing, buying, and retail, to ensure business priorities are successfully met.
* Follow the direction of SEO resource to optimise all editorial articles based on data, and ensure content effectively speaks to the Liberty audience.
* Work alongside marketing to ideate and deliver first-class invested media content for third-party brands.
PERSONAL QUALITIES & EXPERIENCE:
* A confident writer, who can quickly create clean, compelling copy for a variety of outputs. Impeccable use of grammar, punctuation, and spelling, with a strong eye for detail.
* A creative storyteller, able to craft meaningful ideas and concepts that will capture the hearts and minds of Liberty customers.
* Experience using content management systems (CMS) preferred.
* Ideally 2+ years editorial and copywriting experience in a similar role.
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