Business Development Manager (Beauty Tech)
Leeds
Salon
Full time
Permanent Senior Employee
ABOUT THIS ROLE
Reporting to the Area Sales Manager, the Business Development Manager is the face of ghd, owning the day-to-day relationships with key existing salons and is responsible for successfully onboarding key gains. The role nurtures client relationships focusing on understanding their business, challenges, and goals, and maximising value through partnering with ghd.
Leading the delivery of hands-on solutions to grow and support salons' retail business with a 360° approach via visual merchandising, social media, education, and eventing, ensuring a best-in-class service is provided to all our salons.
Driving a real sales culture within the Salon Channel, blending excellent customer service with a selling edge that continuously drives KPIs to the highest levels. The UK and Ireland are the largest and most developed markets for ghd, making it a critical territory for the sustainability of the brand at a global level.
JOB ROLE AND RESPONSIBILITIES
* Accountable for achieving set revenues and defined KPIs within the territory, tracking, analysing, forecasting, and reporting accordingly.
* Identify opportunities to up-sell and link-sell to develop the territory.
* Identify key opportunities within the territory to elevate and accelerate growth with existing salons through the promotion and sales of products and services.
* Continually build and develop an active pipeline of new business targets/new doors/gain opportunities.
* Develop and nurture strong lasting client relationships, providing value to our salons.
* Organise experiential brand events coordinated with major launches and key retail periods both offline and online.
* Develop internal network and relationships to support key activity, such as partnering with key account educators.
* Preparation and active participation in team and sales meetings and events.
* Manage diary and journey plan effectively to ensure maximum productivity.
* Accurately input data into Salesforce in a timely manner and in line with business objectives.
* Collaborate effectively and enthusiastically within the regional and national sales and education team.
* Manage and maintain the terms outlined in our retail partnership contracts on a monthly/bi-monthly basis.
* Support clients through the implementation of key promotional and marketing activity to generate sales growth and meet brand objectives in line with ghd’s 4E (Execution, Engagement, Education, Eventing) strategy.
* Support and implement social media strategies with salons in line with ghd’s marketing activations as well as being involved in unique content creation.
* Ensure brand executions in salon are premium and in accordance with new launches and promotional calendars, applying best practices to window and in-salon retail areas.
* Role model the ‘ghd expert’ approach in salon by sharing product knowledge, trial & demo, and implementation of ghd PHD.
* Support clients with appropriate budget and payment solutions.
* Foster a culture of creativity and excellence.
* Role model and champion the 5Cs framework.
REQUIREMENTS
* Proven account management or other relevant experience.
* Experience in delivering client-focused solutions based on customer needs.
* Entrepreneurial and results-oriented mindset.
* Understanding of social media and how to utilise it for commercial benefit.
* Computer literate with good knowledge of Outlook, Word, and Excel, and ability to create bespoke PowerPoint presentations for individual customers.
* Excellent communication, influencing, and negotiation skills, with the ability to drive and influence both internal stakeholders and external business partners.
* Ability to engage, create, and deliver presentations tailored to the audience’s needs.
* A high level of verbal and written communication skills.
* Ability to work under pressure within deadlines with excellent organisational and time management skills.
* Highly adaptable to change, with the ability to work autonomously.
* Desire to continuously learn and develop.
* Enthusiastic and hands-on style, with a can-do attitude.
* Demonstrates passion for the ghd brand and products.
* Ideally based in the defined territory.
* Ability to work on own initiative as well as part of a team.
* Self-motivated, passionate, empathetic individual with a positive attitude, “can do” approach, and entrepreneurial growth mindset.
* Resilience and agility to the dynamic nature of the ever-changing market and business needs.
* Strong organisational skills, an eye for detail, and the ability to juggle multiple projects and multitask under pressure in a fast-paced environment.
* Demonstrate ownership and accountability, can give examples of taking measured risks to achieve results.
* Enthusiastic, energetic, outgoing, determined to win, and a passion for people and all things hair.
* Act with transparency and integrity.
* Create a climate of inclusion and diversity.
* Actively live and breathe the ghd brand.
* UK or Ireland-based with the ability to travel regularly and flexibly within your assigned region, other regions within your territory, UK, and ROI without restrictions.
* Full driving licence.
VALUES
We at ghd are proudly committed to our five core Company Values and aim to attract and retain employees who truly live and breathe these in everyday life at ghd.
* Collaborative – We work together to create the extraordinary.
* Creative – We foster creativity & excellence to create value for our brands and business.
* Courageous - We are agile, entrepreneurial & we own our future.
* Connected - We stay connected and ensure we are always consumer-first.
* Committed - We are responsible for our impact on others & the planet.
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