Are you a passionate and results-driven marketer looking for an exciting opportunity to make a significant impact on the growth and profitability of our vet practices across the UK? We are seeking a talented Local Marketing Manager to join our dynamic team and play a vital role in driving new client registrations and improving service penetration within our Vet business.
We believe in the power of effective marketing to create meaningful connections with our community and drive business success.
About the role
As a Local Marketing Manager, you will work on a hybrid basis from our Support Office in Handforth (Cheshire) and you will be responsible for creating and implementing regional and local marketing plans that align with our long-term strategy, annual marketing plan and partner growth ambitions.
Working closely with our Business Development Partners, you will act as a general marketer and "quasi agency," tailoring marketing plans to the changing needs of our practice portfolio.
Key Responsibilities will include;
* Planning and delivering local and community marketing plans, amplifying national campaigns and designing quarterly opt-in programs
* Developing bespoke marketing plans for priority practices
* Supporting Business Development Partnersin fostering strong partnerships with Practice Ownerswithin your assigned region, providing expert advice, analysing their needs and communicating results
* Collaborating with the wider Marketing team, leveraging their specialized skills when required
* Working closely with Regional Directors and Business Development Partners to deliver proactive communications and exceptional local marketing support for practices
* Acting as a key point of contact with our local media agency, identifying innovative ways to reach local community audiences
* Generating insightful reporting and analysis, including Return On Investment (ROI), campaign performance, engagement &conversion patternsand website/app traffic in order to drive informed decision-making
* Continuously analysing campaign and funnel performance, adopting a test-and-learn approach across all activities
* Optimising digital investment and channel mix to maximize ROI(c.£10m) across performance channels
About You
* Hands-on experience in local marketing across the marketing mix
* Resilient and tenacious with a proven track record of delivering impactful marketing activations at a local level
* Commercially astute, able to generate demonstrable results through effective marketing activities
* A team player with strong collaboration skills, capable of building relationships with various stakeholders, including Local Marketing colleagues, specialists, operations teamsand Vet Practice Partners
* Excellent written and verbal communication skills, with the ability to influence and engage at multiple levels
* Strong analytical skills, capable of reporting on campaign success and providing valuable insights to Vet Partners
* Experience in copywriting for different channels with keen attention to detail in proofing copy and creative
* Knowledge and experience across owned, earned and paid marketing channels, particularly digital and social media marketing
* An inquisitive mindset with a passion for learning and professional growth within the team and the wider business
* Ideally, experience in local marketing, account management and working across a multi-site operation with local business stakeholders
Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
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