Organisation: The National Trust for Scotland
Salary: £12 per hour
Location: Edinburgh/Hybrid
Job Purpose
This role, providing a Diploma in Digital Marketing at SCQF Level 6, supports and delivers social media activity to help the Audience & Support Directorate and the wider Trust achieve its key objectives.
The post-holder will play a key role in planning, launching, and managing the National Trust for Scotland’s TikTok channel. They will bring the stories from across the Trust to life through engaging social media content as part of the Trust’s brand, marketing, communications, and audience strategies.
Through hands-on experience and structured learning, they will gain skills in content planning, data analysis, and audience engagement.
Key Responsibilities and Accountabilities
1. Research best practices for non-profits on TikTok and present recommendations.
2. Support the Social Media Manager in developing a strategy tailored to TikTok’s unique trends and audiences.
3. Oversee the creation, scheduling, and posting of engaging, trend-driven TikTok content that highlights the Trust’s stories, work, and places, and aligns with the Trust’s brand and mission.
4. Collaborate with property teams and other departments to curate story ideas and visuals for TikTok.
5. Actively monitor TikTok trends and hashtags to ensure content remains relevant and engaging.
6. Respond to comments and engage with followers to build a vibrant TikTok community.
7. Monitor, track, and report on performance for internal and external evaluation.
8. Support the management of the Trust’s other national social media accounts, including content creation, scheduling, community management, and data analysis.
Develop skills in line with the SCQF Level 6 Diploma in Digital Marketing, including 65 credits for mandatory and optional units, covering:
1. Principles of Social Media Advertising and Promotion;
2. Content Marketing;
3. Marketing on Mobile Devices;
4. Principles of Social Media within a Business;
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