Video and Digital Content Lead, BBC Studios Audio
ABOUT BBC STUDIOS
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent responsible for platform-defining shows from Strictly Come Dancing to Bluey, Eastenders, Prehistoric Planet, and Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English language news website in the world; and the UK's largest distributor of British content.
ABOUT BBC STUDIOS AUDIO
BBC Studios Audio is home to iconic radio, hit podcasts, world-class drama, impactful factual storytelling, and specialist science and comedy teams. We use our unique heritage, experience, and values to pursue the highest creative ambition. BBC Studios Audio is a major supplier of innovative, creative, and purposeful audio to BBC radio networks and BBC Sounds and a proud partner to many other platforms.
We have an exciting opportunity to recruit for a Video & Digital Content Lead in BBC Studios Audio. This new role will report directly to the Commercial & Business Development Director and will support our podcast production teams in developing and producing social-first video content that extends the reach of our podcasts via fully visualised episodes and short form clips and digital assets.
The role will act as the editorial lead for one or more social media accounts within BBC Studios Audio, delivering a coherent, consistent social media experience for audiences, ensuring each account delivers on the agreed social strategy, maximises engaged reach with the account's target audiences, delivers content of the highest creative quality, delivers commercial objectives for sponsors and advertisers, and drives traffic around the BBC Studios Audio commercial portfolio.
THE ROLE
* Work with audio production teams to develop ideas, produce, film and edit long- and short-form video content around select podcasts, working closely with ad sales, marketing, media planning, and distribution teams.
* Produce creative responses to internal and external briefs (including advertiser briefs) and lead this work from end-to-end ensuring collaborative relationships between multiple stakeholders.
* Produce longform visual episodes of podcasts and digital video assets that can be used across social media platforms, using relevant audio/video hardware, native social platform tools, and relevant multimedia software.
* Optimise digital assets for social, including editing aspect ratio and dimensions, adding captions, transitions, motion graphics, etc.
* Manage/guide the account's editorial publishing plan, including creating/curating, publishing, scheduling, and targeting content, ensuring that it supports both the overarching strategic priorities and meets audience needs.
* Advocate for innovation and monitor external trends and developments in the world of digital and social media, maintaining industry links, utilising new technological approaches, and staying abreast of competitor activity and feeding in ideas for innovation and continued best practice via regular reporting.
* Work with moderation services, editorial policy, and other support teams to develop appropriate responses to editorially sensitive comments.
* Engage with talent, influencers, and brands to drive social engagement.
* Work closely with communications and publicity teams to ensure timely release of information.
* Work with relevant social media measurement teams to agree tracking and evaluation metrics to monitor performance against, to evaluate audience behaviour and to provide recommendations to inform future planning, strategy development, and activity.
* Coordinate information and reports for the team on a regular basis as required by the Audio Producer and other senior stakeholders, using social listening/measurement/insight tools and dashboards.
* Ensure all social activity is correctly complied (as per BBC brand guidelines) and is in line with BBC editorial guidelines.
WHAT DOES IT TAKE?
Essential Criteria
* A record of working with commercial video podcasts across social media, developing and delivering social media strategies, creating content, and managing communities, using analytics to drive decision making.
* Demonstrable experience of hands-on production of social-first video, including filming, editing, adding graphics and effects, and publishing content using relevant audio/video hardware, native social platform tools, and relevant multimedia software.
* A passion for podcasting and an understanding of production and distribution processes.
* Leadership and influencing skills to drive forward new initiatives and influence strategic thinking at senior levels.
* An established networker in the social media space who is able to engage and influence creative individuals.
* Good planning and organising skills across several areas of work, reacting positively to changes and conflicting priorities.
* Ability to make the most efficient use of resources and operate within financial and other constraints.
* Ability to understand audience needs and behaviours across platforms/devices/content and translate this into strategic thinking.
Desirable Criteria
* General Business and Strategy experience in a commercial organisation, demonstrating a sound business understanding.
* Experience of working in a matrix organisation.
* Experience of building and developing a successful team.
LIFE AT BBC STUDIOS
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background, especially people from diverse communities. Equity of opportunity is important to us, and we endeavour to make our processes equal, fair, and meritocratic for everybody. BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group's science-based Net Zero targets. As a Level 2 Disability Confident employer, we will ensure that a fair and proportionate number of disabled applicants that meet the minimum criteria for this position will be offered an interview. If you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk.
PACKAGE DESCRIPTION
Job Reference: 21171
Band: D
Start date: Ideally March 2025
Contract: Fixed term, 12 months
Salary: £44,500 to £55,000 depending on relevant skills, knowledge, and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office Base is London, Television Centre
Interviews are expected to be held on 13th or 14th February 2025.
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?
* We offer a competitive salary package
* Flexible 35-hour working week for work-life balance
* Parental leave for new parents, regardless of gender, of up to a year with 18 weeks fully paid
* 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
* A defined pension scheme and discounted dental, health care, gym and much more
* A comprehensive Employee Assistance Program (EAP)
* Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation
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