Salary: £26,000 (Performance-Based Growth Potential)
Start Date: 1st April 2025
Introduction
Protected Trust Services (PTS) is a comprehensive solution provider that offers business trust accounts, bespoke software solutions, merchant facilities, and expert advice for Travel Businesses.
This is a full-time, on-site role for a Digital Marketing & Lead Generation Specialist at Protected Trust Services in our Sunderland Office. You will be responsible for optimising campaigns, improving lead quality, and scaling paid media strategies within an ambitious and creative team.
PTS is looking for a data-driven, results-focused person with experience in digital marketing and lead generation. You will be taking the lead on PPC, SEO, analytics, and the wider lead gen scope to help promote growth for our innovative marketing team.
Main Responsibilities
* Plan, execute, and optimise Facebook, Instagram, LinkedIn, YouTube, and Google PPC campaigns
* Reduce CPA while increasing high-quality conversions
* Implement retargeting and lookalike audience strategies
SEO & Organic Growth
* Develop and execute an SEO strategy to improve organic traffic
* Conduct keyword research, on-page SEO, and backlinking strategies
* Track and improve website rankings
Analytics & Performance Tracking
* Use Google Analytics, Google Tag Manager, and ad tracking tools to measure success
* Analyse campaign performance and adjust strategies accordingly
* Generate weekly/monthly reports to track progress
* Improve conversion paths, landing pages, and ad creatives
* Work closely with the Sales department to ensure lead quality and follow-up strategies
Requirements
* Minimum 3 years’ experience in marketing
* Experience managing PPC campaigns
* Strong SEO knowledge
* Proficiency in Google Analytics, Google Tag Manager, and performance tracking tools
* Strong analytical skills with the ability to optimise campaigns for better ROI
* A creative thinker who understands ad copy, landing page optimisation, and audience segmentation
Preferred
* Experience with marketing automation & email marketing
* Knowledge of social media growth strategies
* Google Ads or Meta Ads certifications
* Comfortable with Microsoft Office and Windows
* Graphic Design skills
Ready to take your digital marketing career to the next level? Apply today and help us scale our marketing for 2025 and beyond!
**Any applicants who cannot work full-time from our Sunderland office will not be considered for the role.**
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Travel Arrangements
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