Marie Curie is the UK's leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they're likely to die from. You'll join a collaborative Digital Marketing Team within the Marketing & Communications department, reporting to the Senior Digital Marketing Manager. The purpose of the digital marketing team is to support the vision and values which enable Marie Curie to deliver its organisational strategy and strategic goals: - To grow our influence, scale and impact to reach more people. - To grow our brand voice and influence thinking around end-of-life experience. - To build integrated place-based end-of-life services. - To build financial sustainability and grow our income. As our Digital Marketing Manager (Paid Media), you'll take the lead on developing and implementing paid search and social media strategies to drive donor acquisition, engagement, and online revenue growth. You'll work closely with external agencies and internal teams to deliver integrated campaigns that inspire support for Marie Curie's vital mission. Main responsibilities: - Developing and implementing paid media strategies across search and social channels in collaboration with the Senior Digital Marketing Manager. - Managing agency relationships to ensure campaigns are aligned with Marie Curie's long-term goals. - Overseeing paid media budgets and presenting performance reports to key stakeholders. - Leading performance analysis and optimisation efforts, including A/B testing. - Collaborating with internal teams to deliver integrated marketing campaigns across both paid and organic channels. - Driving innovation by identifying new growth opportunities and continuously improving campaign performance. Key Criteria: - Minimum of 5 years' experience in paid media, with at least 2 years in a Senior or Lead role. - Proven track record of managing paid search and social media campaigns that drive engagement and conversions. - Proven track record of growing return on ad spend on paid channels using testing and optimisation approaches. - Strong analytical skills, with the ability to interpret data and make informed strategic decisions. - Knowledge of Google Ads, Microsoft Advertising, Meta Business Suite, and TikTok Ads. LinkedIn Ads is a plus. - Exceptional communication skills and a collaborative mindset. Application & Interview Process - As part of your online application, you will be asked for a CV and Cover Letter. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role. - Close date for applications: Jan 31, 2025. Salary: £35,530 - 39,474 per annum ( £3,500 London Weighting Allowance if applicable) Contract: Permanent, full-time (35 hours per week) Based: Hybrid - Home-Based and Embassy Gardens office in London Benefits you'll LOVE: - Flexible working. We're happy to discuss flexible working at the interview stage. - 25 days annual leave (exclusive of Bank Holidays) - Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%) - Loan schemes for bikes; computers and season tickets - Continuous professional development opportunities. - Industry-leading training programmes - Wellbeing and Employee Assistance Programmes - Enhanced bereavement, family friendly and sickness benefits - Access to Blue Light Card membership - Subsidised Eye Care Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one. We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences. We're happy to accommodate any requests for reasonable adjustments. Please email any requests to recruitmentmariecurie.org.uk