* Job Reference: JN -032025-62208_1741095784
Work pattern: Hybrid, 2 days working in our Warwick office
Nicholas Associates has an exciting opportunity to work for an innovative & award-winning client within the tech industry.
Role Overview
We're looking for a highly proactive, entrepreneurial-minded Marketing Specialist who'll help our client expand their global reach by developing and executing targeted strategies to assigned industry sectors to drive marketing penetration. You will develop targeted marketing strategies and take an active role in executing campaigns, creating content, and building relationships to drive adoption of our client's revolutionary technology.
Responsibilities
1. Take ownership of the marketing strategy for assigned industries, proactively seeking new opportunities to drive adoption of our client's technology.
2. Conduct deep research to understand industry needs, behaviors, and pain points by engaging with both prospective and existing customers through surveys and interviews, field visits, analyzing pre-sale inquiries and product usage data, attending tradeshows and events, monitoring social media conversations and sentiment, and engaging with communities.
3. Identify and build relationships with relevant influencers, trade associations, software partners, and media organizations to identify opportunities for further market penetration.
4. Develop data-driven messaging that communicates our client's value proposition specific to different customer personas, ensuring that messaging is relevant, highly compelling, and engaging to industry professionals.
5. Act as the internal expert on assigned industries, working closely with the wider marketing team (advertising, content, influencer marketing) in conjunction with events, business development, and training to ensure an integrated approach.
6. Lead the development of all marketing materials, content, and assets e.g. website and email content, video content, tradeshow/event materials, ensuring that they are on-brand and effectively communicate our client's value proposition.
7. Identify and secure coverage through industry publications, paid and unpaid advertising, editorial opportunities, relevant awards, webinars, podcasts, and other PR opportunities to boost awareness and credibility of our client's brand.
8. Track and report on activities and key performance indicators, e.g. website traffic, sales, leads, inquiries, customer satisfaction.
Requirements
1. 3+ years experience in marketing, developing and executing successful marketing campaigns.
2. Competence in market research, analyzing data, and ability to use data to drive marketing decisions and strategies.
3. Excellent verbal and written communication skills.
4. Ability to plan clear and persuasive marketing materials.
5. Experience with product launches.
6. Experience in the technology industry.
Why Join Us?
1. Dynamic, innovative working environment.
2. Hybrid working arrangement.
3. Supportive team culture.
4. 25 days' annual holiday + 8 public bank holidays.
5. 24/7 EAP Help@Hand support line.
6. Free car parking.
7. Regular team events.
Please note: We cannot offer visa sponsorship.
About Us
We are dedicated to fostering a diverse and inclusive community. In line with our Diversity and Inclusion policy, we welcome applications from all qualified individuals, regardless of age, gender, ethnicity, sexual orientation, or disability. As a Disability Confident Employer, and part of the Nicholas Associates Group, we are committed to supporting candidates with disabilities, and we're happy to discuss flexible working options.
We are committed to protecting the privacy of all our candidates and clients. If you choose to apply, your information will be processed in accordance with the Nicholas Associates Group Privacy Notice.
For more information on this vacancy please contact us on 07856 919293.
#J-18808-Ljbffr