WHAT YOU’LL BE DOING
Role Specific deliverables:
Revenue Growth & Commercial Strategy
* Develop and implement a strategic plan to drive revenue growth across all commercial streams.
* Work closely with the CGO and COO to align commercial objectives with the club’s long-term vision.
* Oversee the commercial performance of partnerships, ticketing, hospitality, merchandise, and special events.
* Set and achieve revenue targets, ensuring sustainable commercial success.
Partnerships & Sponsorships
* Lead the growth of partnerships revenue by securing new sponsorship deals across key categories.
* Identify, negotiate, and close high-value sponsorship agreements with corporate partners.
* Develop strong relationships with existing sponsors, ensuring exceptional activation and ROI.
* Work closely with the marketing and content teams to create compelling sponsorship assets and activations.
* Monitor industry trends to identify new revenue opportunities and partnership categories.
Ticketing & Hospitality
* Oversee the club’s ticketing strategy, ensuring pricing, sales, and promotions maximize revenue and fan attendance.
* Work with the ticketing team to optimize season memberships, group sales, and corporate hospitality offerings.
* Develop premium hospitality experiences to attract high-value clients and enhance matchday revenue.
Merchandise & Apparel
* Oversee the club’s retail and merchandise operations, including online and physical stores.
* Work with apparel partners to optimize kit sales and branded merchandise opportunities.
* Ensure the product range aligns with fan demand and brand positioning.
Special Events & Non-Matchday Revenue
* Drive revenue growth through special events, including concerts, conferences, and community activations.
* Identify new commercial opportunities outside of matchdays to maximize stadium and facility usage.
Leadership & Team Management
* Lead and mentor the commercial team, ensuring alignment with revenue targets and strategic goals.
* Foster a high-performance sales culture across all commercial verticals.
* Establish clear KPIs and reporting structures to track commercial performance.
* Collaborate with internal departments (marketing, finance, operations) to optimize commercial.
Key Skills & Experience
Essential:
* Proven track record in commercial leadership within sports, entertainment, or related industries.
* Extensive experience in sponsorship acquisition and corporate partnerships.
* Strong commercial acumen with a track record of exceeding revenue targets.
* Expertise in ticketing, hospitality, and retail operations.
* Strong negotiation skills and ability to secure high-value commercial deals.
* Leadership experience managing multi-functional teams across revenue verticals.
* Excellent stakeholder management and relationship-building skills.
Desirable:
* Experience working within rugby or other professional sports environments.
* Knowledge of CRM, digital ticketing, and data-driven commercial strategies.
* Familiarity with emerging revenue trends, including digital sponsorships and fan engagement platforms.
Performance Measures & Success Metrics
* Achievement of annual revenue targets across all commercial streams.
* Growth in partnership revenue through new and expanded sponsorship deals.
* Increased matchday and non-matchday revenue through ticketing and hospitality.
* Expansion of merchandise and apparel sales.
* Successful execution of special events generating additional club income.
* High-performing commercial team with clear progression and development.
Personal Characteristics
* You have a relentless focus and are a great team player.
* You thrive in and promote a culture of hard work, discipline, honesty, and humility to deliver results.
* You manage projects, activities, and resources effectively, assuming personal ownership and accountability for results.
* Proven ability to challenge and influence others.
* Ability to quickly build professional, deep, long-term relationships with stakeholders, inspiring trust, confidence, and commitment to Saracens.
* Assertive, yet calm and work well under pressure.
* Perception and awareness of when things may work.
* You encourage open discussion of different ideas and views; welcome and solicit feedback.
* You instil a continuous improvement mind-set and champion best practice.
BENEFITS
Compensation
* Your manager reviews your salary annually. However, proactive pay increases will be implemented to reflect growing responsibilities.
Holiday
* Up to 25 days’ holiday a year, plus bank holidays.
Health & Wellbeing
* Paid sick leave for both physical & mental health.
Sports & Entertainment
* Ballot tickets for Saracens Home Games.
* Ballot tickets for International Rugby Games.
* Opportunities for discounted tickets to Saracens games and events for you and your family.
* Partner discounts.
Family
* Enhanced paid maternity, paternity, adoption or shared parental leave, if you’ve accrued two years continuous service.
* Life Assurance with Zurich.
* Company pension scheme.
Commuting
* We’re a member of the cycle-to-work scheme.
HOW TO APPLY:
Please apply with your CV and a covering letter explaining your interest and suitability for the role.
Applications should be sent to Sangita Asani, People Business Partner at recruitment@saracens.net.
#J-18808-Ljbffr