This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
At Costa Coffee, we are what we craft. We're reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go - we've got you covered.
This role is all about driving bold commercial strategies and bringing them to life through collaboration with a diverse network of stakeholders. You'll partner with Market Teams to uncover consumer and customer insights, work with Product Development on cutting edge equipment and technology, collaborate with Technology Experts to advance software and data innovations, and align with Group Functions to seamlessly integrate marketing and digital strategies. We need a dynamic leader with exceptional communication skills, a strong commercial background, and the ability to inspire and unite teams across functions to deliver transformative results.
Our teams make a difference. Whether that's working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.
We may be a global brand, but we haven't forgotten our roots. That's where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.
We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.
And as Segment Strategy Manager, there's never been a better time to join.
What you'll do
* Develop and implement strategies to unlock specific segment(s) in scope (i.e. White-collar Workplace, Hotels, Petrol) across perfect fit portfolio, route to market, customer contact and financial excellence recommendations - taking into account consumer/customer needs, differentiation vs competitors.
* Help define the Away-from-Home channel strategy for markets looking to launch or evolve an out-of-home Costa business.
* Working closely with finance and market stakeholders, you'll set clear commercial targets, design tailored solutions for top tier customers and align on the numbers to make it all work.
* You'll use your insights into consumers, customers, and competitors to develop materials that really stand out, showcasing what makes our propositions different and where they fit best, working hand in hand with proposition managers.
* Through impactful documents, webinars, and meetings, you'll help regional sales teams level up. You'll keep communication open, gather feedback, and refine materials as needed.
* You'll keep a close eye on KPIs, dive deep into any challenges, and take the lead on making targeted improvements to keep everything running smoothly and effectively.
Who you are
* Sales & Commercial Acumen: Craft compelling narratives using industry insights, manage key customers effectively, and understand P&L dynamics to drive success.
* Strategic Expertise: Analyse market trends, competitors, and insights to set clear direction and deliver thought leadership across global contexts.
* Persuasive asset creation: Collate and create internal and external sales and capability assets, to help upskill our teams and partners.
* Capability Building & Influence: Transfer knowledge to enable market teams and gain senior stakeholder buy-in through strategic and operational partnerships.
* Global Communication & Experience: Excel in written and verbal storytelling, operate across cultures and time zones, and leverage experience in hospitality, retail, or foodservice sectors.
Location: Hybrid, Central London or Loudwater
Other details
* Job Family UK_B Grade_SC
* Job Function (REQUIRED FIELD) EMENA - Marketing
* Pay Type Salary
* Employment Indicator Permanent
Apply Now
#J-18808-Ljbffr