Account Manager, SEO Job title: Account Manager, SEO Group: Mindshare Worldwide Reports to: Account Director Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world. You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here. What We Can Offer You At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends We also offer an extensive training programme to help guide your career development, t here’s a wide range of options to suit everyone at all levels of your career. Our Values & Behaviours Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, help ing them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to differe nce. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media. The Role The role exists within Mindshare Channels & Solutions to support a growing team, covering both SEO, CRO and Search Analysis. As an SEO Account Manager, you will play a pivotal role in day-to-day ownership of client engagements, SEO process and execution on and off page. The SEO Account Manager will be required to support the growth of our offering with the help of the Account Manager and Senior Account Executive. The SEO Manager will help to shape the global SEO strategy for a variety of brands across content, technical and outreach. The Ideal Candidate The ideal candidate is a creative thinking individual who is passionate about digital marketing, in particular SEO. The person should be keen to learn and have an interest in the developing trends and technologies that impact search. An analytical mind-set coupled with a creativity is a must for this role. Essential Criteria Demonstrated experience in SEO and Owned Asset Optimisation Experience in Global content strategy and content gap analysis. Competency for technical SEO Integration of SEO with Paid digital channels Strong project management and organisational skills Demonstrated career management of SEO executives Client relationship skills – including presentation skills Effective and efficient working style and communication skills Language skills desired but not required Competency in Google Analytics and Tag Manager Client Servicing – Visible as a key point of contact for clients and ensure they are happy with work delivered. Account Management – Effectively managing your own time, and time allocated to junior team members. To complete deliverables in the scope of work to share with the client on time and to a high standard. Full Service SEO – Provide detail insights on a full suite of technical and on-page SEO features and their business impact. Product Launches – Support our clients during the launch of new innovative technology to ensure that any errors within the site are identified and communicated. Analysis – Lead analytical work streams, discovering deep and meaningful insights to help inform content and technical strategies in this highly competitive market. Measurement – Ensure performance is benchmarked and measured and push the boundaries of reporting standards. Team Support – As a line manager, support the evolution of an Account Executive and the wider team. Collaboration – Working closely with the other SEO sub-teams as well as Mindshare analytics, media, and planning teams to deliver consistent and considered work. New Business – Assist in growing business with existing clients as well as involvement with new business. Desirable Criteria Language skills Adobe Analytics experience is desired Responsibilities Delivering client performance Full ownership of client and internal relationships as the day-to-day contact for the brand Collaboration with strategy and analytics teams to gather insights to deliver against the SEO performance requirements Oversee the implementation of the global strategy across multiple markets Understand, inform, and implement any SEO developments and algorithm changes Create and develop content strategy with the client team(s) Lead client calls and internal meetings, provide outstanding levels of client service to all team clients in a proactive manner Become a specialist in your client’s vertical sector, e.g., Ecommerce, FMCG, Automotive etc. Conduct technical and content audits and provide recommendations Raising our profile Playing an active role in team meetings and agency events Writing case studies of great work delivered by the team Volunteering to assist with new business pitches, and other cross-agency initiatives Collaborating with other digital teams within the Mindshare Channels and Solutions department Driving our process Integrate seamlessly with client account teams rather than search as an added service Making full use of the technology available, implementing processes and practices that maximize operational efficiencies Taking responsibility for junior team members accurately following all aspects of Mindshare process Identifying opportunities for process improvement, and providing recommendations Inspiring our people Oversee, delegate, and manage SEO deliverables of SEO account executives’ Proactively support senior members of the team Arranging/attending training to progress you and the team’s knowledge and capability LI-LM1