Job Title: Marketing Manager
Reports to: Head of Marketing
Summary: The Marketing Manager will be responsible for developing and executing integrated marketing campaigns across multiple business streams within the group. This role requires a strong understanding of marketing principles, excellent communication and project management skills, and the ability to lead and mentor a team of junior marketing professionals.
Key Responsibilities:
Develop & Execute Marketing Strategies:
* Work alongside the Head of Marketing to develop and implement comprehensive marketing strategies aligned with business objectives and target market needs, across multiple business streams in the Group.
* Oversee the development and execution of integrated marketing campaigns across various channels (ABM, digital, print, events, social media, etc.).
* Conduct market research and competitive analysis to identify market trends, opportunities, and threats.
* Develop and maintain strong brand awareness and positioning within the critical power sector.
Lead & Manage Marketing Team:
* Mentor and develop a team of junior marketing professionals.
* Delegate tasks effectively, provide clear guidance, and monitor team performance.
* Foster a collaborative and results-oriented team environment.
Content Creation & Management:
* Oversee the creation and publication of high-quality marketing content, including website copy, brochures, case studies, white papers, blog posts, and social media content.
* Manage content calendars and ensure consistent brand messaging across all channels.
Digital Marketing:
* Manage and optimize digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, 1 email marketing, and pay-per-click (PPC) advertising.
* Monitor and analyse website traffic and key performance indicators (KPIs) to track campaign effectiveness.
Event Management:
* Plan and execute industry events, trade shows, and webinars.
* Manage event logistics, including booth design, staffing, and lead generation.
Budget Management:
* Develop and manage the marketing budget effectively, ensuring optimal ROI.
* Track and analyse marketing spend and ROI for all campaigns.
Customer Relationship Management (CRM):
* Utilize CRM systems to manage customer data, track leads, and nurture relationships with potential and existing customers.
Industry Networking:
* Build and maintain strong relationships with industry influencers, media contacts, and key stakeholders.
Stay Current:
* Stay abreast of the latest marketing trends, technologies, and industry best practices.
Required Skills & Experience:
* Bachelor’s degree in marketing, business, or a related field.
* 5+ years of experience in B2B marketing
* Proven experience in developing and executing successful marketing campaigns across multiple channels.
* Strong leadership, mentorship, and team management skills.
* Excellent written and verbal communication, presentation, and interpersonal skills.
* Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO/SEM tools, CRM systems, social media platforms).
* Strong analytical and problem-solving skills with the ability to analyse data and draw meaningful insights.
* Budget management and financial reporting experience.
* Excellent project management and organizational skills.
* Drivers License
Desired Skills & Experience:
* Knowledge of the critical power sector (e.g., generators, UPS systems, data centres).
* Experience with marketing automation platforms.
* Knowledge of graphic design principles and software.
* Experience with video production and editing.
#J-18808-Ljbffr