What you’ll be doing
1. Develop and execute innovative social media strategies that drive brand visibility and engagement.
2. Create compelling gaming content across the key social platforms ensuring a consistent brand tone of voice and identity.
3. Develop a test and learn approach that drives effectiveness learnings across the whole Marketing Communications team.
4. Collaborate with wider Marketing Comms teams and core agencies to integrate key social platforms into all campaigns, sponsorships, and partnership briefs.
5. Build a true partnership relationship with the social platforms to ensure EE is at the forefront of all industry innovations and opportunities to maximise campaign reach and impact.
6. Stay informed about gaming industry trends, platform updates and emerging technologies and drive these learnings throughout the business.
7. Establish and maintain channel guidelines for the platform content, ensuring alignment with brand values and ID as well as channel best practice.
8. Lead a Community Manager who will be responsible for all campaign analysis and community management of the campaign content.
The skills and experience you will have under your belt
9. A huge passion for the world of gaming and previous experience creating content that is relevant to this vertical
10. Creative thinker with a strategic mindset and ability to generate innovative ideas, ideally with experience of graphic design and video editing.
11. A wide knowledge of streamers
12. Proven experience of planning and executing social content strategies that drives social engagement, brand and commercial metrics
13. Ability to balance creative impact with brand reputation to drive both customer engagement and commercial growth.
14. Strong understanding of key social media platforms including analytics tools, and advertising capabilities
15. Detail orientated thinker with strong organisational and project management skills to balance tasks and priorities.
16. Confident working in a fast paced and collaborative environment
17. A strong verbal and written communicator who can influence stakeholders at all levels
What's in it for you? What are the benefits?
At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.
18. Competitive salary
19. 25 days annual leave (plus bank holidays)
20. 10% on target performance bonus
21. Life Assurance
22. Pension scheme if you pay in 5% BT will pay in an additional 10%
23. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
24. 50% off EE mobile pay monthly or SIM only plans
25. Exclusive colleague discounts on our latest and greatest BT broadband packages
26. BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
27. 50% discount for friends and family on EE SIM only plans
28. World class training and development opportunities
29. Volunteering days so you can give back to your local community
BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us. DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.