SEO & Digital Executive
Application Deadline: 1 November 2024
Department: Consumer Marketing & Growth
Employment Type: Full Time
Location: London
Compensation: £33,707 / year
Description
VisitLondon.com is London’s official visitor guide and one of the most used tourism sites in the UK. With well over 20 million users a year and both UK and international audiences growing strongly, VisitLondon.com offers users inspiration, information and the convenience of being able to book world-class attractions, theatre shows, hotels and tours all in one place.
Purpose of the role
The role of the SEO & Digital Executive will be to provide best practice optimisations to the content team and the developers to help us acquire, engage and grow users and revenue for the visitlondon.com website, helping us to deliver our ambitious growth strategy. Working alongside the SEO Manager, you will be developing your understanding of key channels and be familiar in using tools and data to provide insights and recommendations for you and the wider team to implement. You will also be expected to audit and analyse additional online acquisition channels, and how they could drive even more users and revenue to hit our growth targets.
You will be encouraged to quantify and measure the impact your recommendations and communicate the benefit it has had on our ecommerce sales and in attracting and engaging audiences. As a team, we believe in making data-led decisions, so it’d be great if you’re comfortable with analytics and confident in reporting on ecommerce and campaign performance. With this role you will have the opportunity to work with users, partners, advertisers and stakeholders from across the tourism industry, further developing your digital marketing skills and learning from a team of digital specialists who make time for their personal development and for having fun.
Key Tasks
* Perform detailed keyword research to provide actionable insights and recommendations to the content team, working with them, as well as doing so yourself, to implement onto both existing and new content via our CMS system.
* Conduct competitor and keyword gap analyses to identify valuable opportunities and produce content briefs for internal teams to action.
* Collaborate with internal teams to implement technical SEO fixes identified by the SEO Manager and agencies, eventually performing regular technical audits following internal training.
* Collaborate with various teams to ensure the implementation of SEO best practices across all channels.
* Eventually lead on monthly reporting with channel leads across the team, and help ensure we are on track with KPI’s by using analytical tools.
* Research wider acquisition work, such as PPC and social commerce with the respective teams, as well as with our key partners.
* Take a leading role with implementing and reporting on display ads on our site, monitoring any discrepancies and proactively optimising and reporting on their performance.
* Brief design teams on visual content and video optimisation and helping to implement recommendations.
* Create regular data and insights reports for advertisers and sponsors.
* Create PowerPoint slides with the Business Development Manager for advertising and sponsorship proposals and reporting.
* Contribute to and ideate for Digital PR/link building campaigns.
* Identify solutions that could help to automate SEO fixes or recommendations.
* Update income information on Salesforce and other company records and raise purchase orders for our agency and third-party services.
You’ll have/bring
* Proven hands-on SEO experience, with practical experience using data and analytics to create recommendations from the data.
* Well-rounded SEO knowledge both on-page and technical SEO. As a team, and company, there is a real willingness to support personal development, so this role is ideal for someone who is enthusiastic to learn both for the role and on a personal level.
* An analytical mindset with keen attention to detail, proactivity sharing results and insights to optimise our SEO and display ad channels.
* Working knowledge of the following tools: Google Analytics, Google Search Console, AhRefs, SEMrush and Screaming Frog.
* Competent with Excel formulas and proficient with Microsoft Word and PowerPoint.
* Possess good communication and presentation skills and be able to explain more complex SEO issues to the wider team.
* Hands-on CMS experience - while we use Sitecore, practical use of any CMS system for publishing and making backend changes is a plus.
* A proactive approach in exploring additional channels and opportunities to grow Visit London’s users.
* Experience in content writing from writing for a blog to a website.
* Natural interest in the world of SEO and will be aware of the changing landscape of search marketing.
You’ll Get
* To join a fast paced, flexible and inclusive social enterprise.
* Hybrid working environment.
* 30 days’ holiday in addition to UK public holidays.
* Excellent employer pension contribution and Medical Cash Plan.
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