Reed Marketing are seeking a Pay-Per-Click (PPC) Specialist to join a large services provider based in Caerphilly. This role is ideal for someone with a proven track record in managing and optimising PPC campaigns in a business-to-business (B2B) environment. The PPC Specialist will play a crucial role in enhancing our digital marketing efforts, ensuring alignment with our overall marketing strategies and driving significant ROI. Hybrid working - 2- 3 days in the office a week What you'll be doing: Develop, implement, and manage PPC campaigns across various platforms including Google Ads and Microsoft Advertising. Conduct thorough keyword research to identify high-value terms, creating relevant ad groups and copy. Manage relationships with external PPC agencies to ensure optimal campaign performance. Monitor and adjust bids, budgets, and targeting to maximise campaign effectiveness. Perform competitor analysis to identify opportunities and gaps in the market. Plan and manage PPC budgets efficiently, ensuring cost-effectiveness and achievement of campaign goals. Collaborate closely with the Digital Marketing team to ensure PPC efforts complement SEO, content, and broader digital marketing initiatives. What you'll need: Proven experience managing PPC campaigns in a B2B environment. Strong knowledge of platforms like Google Ads, Microsoft Advertising, and Google Analytics. Minimum 3 years of experience in PPC campaign management. What you'll get: 31 days holiday including bank holidays Discount across 850 retailers cycle to work scheme Buy/sell holidays Employee assistance programme Refer a Friend scheme