You will develop and deliver a wide range of opportunities to engage the public with leaving a gift in a Will. You will also lead on the creation and execution of a Middle Value donor programme, working in collaboration with the Partnerships team. This key role will ensure that this cohort of supporters receive exceptional donor care, effectively stewarding supporters and identifying appropriate onward journeys to retain support in the future. This role will be central to identifying, launching and developing long term relationships with potential high value and major donor supporters, maximising their potential lifetime value with a view to ultimately pledging a legacy gift in the future.