The social media team at McCann Bristol are on the hunt for a Social Strategy Director to be at the forefront of ambitious growth. The successful candidate will join one of the largest social media teams outside of London as part of the broader McCann Central team, and will work on a range of brands while being a core part of winning more.
Why would you want to work here?
McCann Bristol is part of McCann Central, the UK’s largest integrated agency. Over 500 individuals working together to help brands play a meaningful role in people’s lives.
This is evidenced through our numerous awards from Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, to McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. Creativity really is at the forefront of everything we do.
If you have at least five years’ experience leading social media strategy and rolling this out for brands across multiple industries, then we want to hear from you. You’ll need to demonstrate exceptional social media knowledge and expertise to help our clients craft their social voice and roll this out as part of their broader marketing strategy, as well as excellent client handling skills.
You’ll also be taking the lead on our social tools, specifically Pulsar, to help with our data-led approach to social strategy. You’ll be equally comfortable developing plans for and growing existing clients, as you are pitching for new business.
Your day-to-day will involve leading the strategic direction of clients whether that is in one-time projects/campaigns or longer-term retained accounts. You will be able to ensure we are delivering against agreed scope whilst also looking for opportunities for growth. Deliverables will include social strategies, social playbooks, workshops, presentations, research reports, trend reports and ultimately team and departmental growth.
YOUR ATTRIBUTES
Obsessed with effectiveness: Effectiveness is the value we deliver, so you will be familiar with established practice, know how to apply it to the challenge in front of you, and keep abreast with the latest thinking in this space.
Clear storytelling: You can distil findings, sell a story, deliver ideas and land frameworks through clear, compelling decks.
Staying curious: You’ll be the person on the team who understands your client’s brands, businesses and the consumer behaviours relevant to them best of all. Plus you’ll keep your ear to the ground of where and how things are shifting.
Joining dots: You’ll be required to analyse data, audiences, culture, and competitive trends then sync all this information with what you already know about effectiveness to prepare evidence-based recommendations and strategic presentations.
Finger on the pulse: To join those dots you’ll need to have your finger on the pulse of culture, and a good understanding of “what’s going on”. This might be through being a TikTok scroller, an avid reader, a podcast junkie, or having a roster of go-to sources for trends.
Roll with the punches: Things can change quickly so you’ll be comfortable course-adjusting on the fly.
Speaking creative: Inspire your creative team with a distilled course of action. The task will be simple, but the thinking won’t be, so you’ll need to balance complexity and simplicity adeptly without losing track.
Getting stuck in: You won’t think twice about getting stuck into the detail and you’ll keep going until the right solution appears. Along the way you’ll have plenty of initiative and find solutions rather than identifying problems.
If you think you have what it takes then get in touch. Don’t hang around though…opportunities like this don’t come around often.
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you’ll have access to industry-leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.
Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.
McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.
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