Job summary The Senior Marketing & Recruitment Officer (Digital) will be responsible for supporting all digital marketing and recruitment activity for the Division of Education & Training - bringing their technical expertise and experience to support each stage of the applicant journey and a wide variety of digital channels and tools, in order to help maximise the recruitment potential of our wide-ranging education and training programme. To achieve this, the post-holder will take ownership of various key areas of activity - including supporting our website, creating and managing conversion-focused automation journeys, briefing and monitoring digital advertising campaigns, and taking a lead on structuring and maintaining our marketing database. Target and data focused, with a keen eye for detail, they will seek out opportunities to optimise and iterate processes across all areas of activity, offering actionable insights and recommendations based on their in-depth analysis and reporting. The postholder will also play a key role in bringing various digital projects to fruition, including the acquisition and implementation of a new CRM System - helping to establish innovative and future-facing ways of working for the wider team. Main duties of the job Main duties of the post o Lead on the development of up-to-date processes and procedures to ensure consistency and clarity across all areas of digital marketing activity. o Support the maintenance of an accurate, up-to-date database of marketing contacts. o Proactively support the maintenance and development of the Education & Training website. o Develop and oversee a suite of automation journeys, continuously monitoring performance to optimise efficacy. o Take a lead on briefing, monitoring and evaluating digital advertising campaigns, with the support of Student Marketing & Recruitment Managers, and external agencies. o Support campaign activity across a range of digital channels, including web, email and social media. o Undertake digital graphic design work as required, using design software such as Adobe InDesign and Canva and adhering to brand guidelines. o Contribute to the management of shared inboxes and social media accounts when required. o Produce and present regular analysis and reporting on digital marketing activity. o Support various high-priority digital projects, including the acquisition and implementation of a new CRM System within the coming academic year. o Work collaboratively with colleagues across the Student Marketing, Recruitment and Admissions team, as well as the Digital Communications Manager supporting the wider activity of DET - including participating in events outside of normal working hours. About us About the Directorate of Education & Training (DET) At the Tavistock and Portman NHS Foundation Trust, we are proud to be one of the largest providers of mental health education globally and the only NHS Trust registered with the Office for Students. Through our Directorate of Education & Training (DET) we offer over 100 education and training courses to more than 4,000 students, including postgraduate master's and doctoral-level programs, which are currently validated by university partners. Our unique clinician-tutor model and multidisciplinary approach allow us to train a wide range of professionals, including clinicians, social workers, nurses, and teachers. The Trust develops and delivers training initiatives that meet the needs of a modern health and social care sector and is responsive to policy and initiatives from government and other relevant agencies. The Trust is a welcoming and supportive organisation committed to ensuring its student body is diverse and reflects the populations its trainees will be working with. Its offer, provided through a range of platforms both digital and face to face, includes postgraduate programmes, CPD courses, and bespoke training for organisations. Date posted 21 February 2025 Pay scheme Agenda for change Band Band 6 Salary £44,806 to £53,134 a year per annum inclusive of HCAS Contract Fixed term Duration 22 months Working pattern Full-time, Part-time, Flexible working Reference number 260-TP-874 Job locations Tavistock Centre, North-West London (NW3) 120 Belsize Lane London NW3 5BA Job description Job responsibilities Please see the person specification/job description for a detailed description of main responsibilities. Job description Job responsibilities Please see the person specification/job description for a detailed description of main responsibilities. Person Specification Qualifications Essential Undergraduate degree or equivalent experience Desirable Google Analytics Certification Professional qualification or evidence of further training / development in digital marketing Experience Essential Previous experience in a similar digital marketing or communications role Experience working with range of digital marketing tools and systems Experience of using a CRM System, including automated journeys Experience of supporting a website, using a CMS and appropriate analytics and tracking tools Experience of working with social media scheduling and analytics tools Desirable Experience of working within the education and training sector Experience of working with external agencies, e.g. advertising and web Skills Essential Strong written and verbal communication skills Data literate, able to review / assess / make recommendations as a result of analysis Able to produce and edit email campaigns and automations using email software Able to build web pages, forms and other content via CMS Able to produce print materials using design software, e.g. Adobe/Canva Multitasker able to work across multiple projects to tight timescales Knowledge Essential Understanding of the latest developments and trends in digital marketing Understanding of data protection legislation and its implications for digital marketing practices Desirable Understanding of key developments and trends in the Higher Education sector Understanding of key developments and trends in the Health and Care Sector Personal attributes Essential Able to demonstrate a commitment to, and a desire to live by, the Trust's values Self-starter, able to initiate and progress projects independently Able to maintain high standards and attention to detail while working under pressure Person Specification Qualifications Essential Undergraduate degree or equivalent experience Desirable Google Analytics Certification Professional qualification or evidence of further training / development in digital marketing Experience Essential Previous experience in a similar digital marketing or communications role Experience working with range of digital marketing tools and systems Experience of using a CRM System, including automated journeys Experience of supporting a website, using a CMS and appropriate analytics and tracking tools Experience of working with social media scheduling and analytics tools Desirable Experience of working within the education and training sector Experience of working with external agencies, e.g. advertising and web Skills Essential Strong written and verbal communication skills Data literate, able to review / assess / make recommendations as a result of analysis Able to produce and edit email campaigns and automations using email software Able to build web pages, forms and other content via CMS Able to produce print materials using design software, e.g. Adobe/Canva Multitasker able to work across multiple projects to tight timescales Knowledge Essential Understanding of the latest developments and trends in digital marketing Understanding of data protection legislation and its implications for digital marketing practices Desirable Understanding of key developments and trends in the Higher Education sector Understanding of key developments and trends in the Health and Care Sector Personal attributes Essential Able to demonstrate a commitment to, and a desire to live by, the Trust's values Self-starter, able to initiate and progress projects independently Able to maintain high standards and attention to detail while working under pressure Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab). From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab). Additional information Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab). From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab). Employer details Employer name Tavistock and Portman NHS Foundation Trust Address Tavistock Centre, North-West London (NW3) 120 Belsize Lane London NW3 5BA Employer's website https://tavistockandportman.nhs.uk/ (Opens in a new tab)