Job Description
Central Employment are delighted to be working in partnership with a leading UK Automotive parts brand, as they look to recruit an Digital Marketing Manager, to join their newly formed in-house D2C Performance Marketing team, operating from the West Midland hub.
Responsibilities
* Create and implement a strong CRM strategy that focuses on growing email lists, customer engagement and increased customer lifetime value
* Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
* Analysing data from marketing campaigns and reporting performance insights to recommend improvements.
* Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
* Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets.
* Monitoring competitor campaigns to inform and shape the future strategy and tactics
* Keeping up to date on the latest social media trends and use this to build and execute a social media strategy
* Collaborating with eCommerce team and performance marketing agencies to brainstorm new creative ideas and ensure alignment across channels
Skills & Experience required:
* 5+ years’ experience in digital marketing role, with proven success in developing and implementing loyalty/CRM strategies.
* Degree in Marketing or related (or equivalent experience).
* Strong track record of using Google Analytics and other analytical tools
* Understanding of all performance marketing channels
* Proactive, self-starter and a team player, confident working in collaboration with various stakeholders.
* Strong understanding of customer behaviour and value drivers in retention models.
* Confidence using email and marketing automation ESP platforms, on-site personalisation, as well as SMS and direct mail.
* Experience managing social media campaigns
* Analytical and have a process-oriented mindset with strong attention to detail.
* Strong Excel skills to interpret data insights and report back to the business.
* Self-motivated and able to work effectively both autonomously and as part of a team