Job Description
Paid Search & SEO Manager
Fella & Jones are excited to be partnered with this high growth Premium Womenswear Brand in the search of Paid Search & SEO Manager to lead and optimise their digital marketing strategies
Role Overview
As a Paid Search & SEO Specialist, you'll be responsible for developing, implementing, and optimising Google Ads and SEO strategies. You'll collaborate closely with creative, analytics, and content teams to deliver impactful, results-focused campaigns that drive traffic, conversions, and ROI.
Key Responsibilities
1. Campaign Management: Plan, execute, and optimise Google Ads campaigns to achieve ROAS, CPA, and other performance KPIs.
2. SEO Strategy: Boost rankings, traffic, and visibility for key product categories and markets, focusing on free Shopping listings.
3. Keyword Research: Conduct in-depth keyword research and gap analysis for maximum product and landing page coverage.
4. Creative Collaboration: Partner with graphic design and brand teams to ensure creative assets align with brand standards and drive results.
5. Audience Targeting: Build and refine audience segments, implementing retargeting strategies to maximise engagement and conversion.
6. Analytics & Insights: Use data analytics tools to evaluate performance, generate actionable insights, and make real-time optimisations.
7. A/B Testing: Conti...