Marketing Operations Manager - 12 Month FTC
Department: Marketing
Employment Type: Fixed Term Contract
Location: Cardiff, UK
Description
Creating Safer Workplaces for Everyone.
We want to create a better working world by building a global network of responsible buyers and suppliers. Alcumus SafeContractor takes the pain out of compliance for over 50,000 organisations globally, helping them protect their people, their operations, and the planet. We support our network of hiring clients, suppliers, and contractors by keeping them compliant with the standards that matter most, from health and safety and sustainability to ethical behaviour.
This critical role manages the planning, execution, reporting and optimisation of all outbound campaigns and programs to enhance brand awareness and generate top-of-funnel leads to support new business growth. The ideal candidate has a strong marketing and project management background with a can-do approach. They will also display a commercially driven ability to drive lead generation and nurturing activities to work towards achieving marketing performance metrics.
What that means day to day
* Project manage the design, creation, execution, performance and optimisation of marketing campaigns targeting prospective Clients.
* Develop outbound Client content to support the delivery of improved deal velocity across new business client leads and opportunities.
* Manage the selection of (by sector focus), planning, promotion, attendance, and performance of Client focused trade show/conferences, pre-event, onsite, and post-event working with external agencies.
* Manage outbound digital event marketing (i.e. webinars & webcasts).
* Work closely with the inbound performance team, content team and digital operations team to help amplify outbound prospective Client campaigns as needed to drive performance, e.g. social event promotion posts and ABM digital targeting.
* Devise and drive data-driven experiments in sector/firmographic based marketing campaigns.
* Work in partnership with business development reps (BDRs) and business development managers (BDMs) in client pipeline-building.
* Help build sales-focused new business client communication materials.
* Manage the growth of the prospective client marketing database, automating processes where necessary.
* Support the Senior Outbound Manager in managing the reporting and monitoring success metrics.
* Utilise AI optimisation, A/B, split & multivariate testing, and attribution modelling.
* Build effective communication with key internal stakeholders across all levels.
What you’ll need to be successful
* Commercial experience working within a complex and fast paced B2B environment
* Strong experience managing performance marketing strategies for larger clients with longer sales cycles.
* Demonstrable experience developing sector-based focused, ABM programmes.
* Good writing skills with a great eye for detail and ability to flex and adapt to engage different audiences.
* Bachelor’s degree in Marketing or a related field ideally
* Experience in identifying complex, multi-faceted target audiences and driving lead generation.
* Experience in managing corporate marketing events strategy and execution.
* Ability to work cross functionally with internal teams as well as with customers and partners
* Knowledge of marketing, events and sales enablement best practices.
* Excellent project management skills
* Strong communication skills (written and verbal)
* Strong experience with Marketing Automation software (HubSpot a plus).
* Experience working with MS Dynamics preferred.
* A background in a SaaS / tech environment would be ideal.
What you'll get in return
Alcumus has a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
Personal Health & Wellbeing / Benefits
* Enhanced Parental Leave
* Generous annual leave
* Healthcare Plan
* Annual Giving Day – an extra day to give back to yourself or your community
* Cycle-to-work Scheme
Future Planning
* Pension scheme with employer contributions
* Life Assurance – 3X base salary
* Rewards Program – access to discounts and cashback
* LinkedIn Learning License for upskilling & development
Interested but don’t feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work.
Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What you can expect if you apply:
* A response to your application within 15 working days
* An interview process consisting of:
o An initial discovery call with the recruiter
o A first stage interview via Microsoft Teams
o Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
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