Job Posting Title: Manager, Studios Digital Marketing Req ID: 10116851 Job Description: Overall Purpose of the Role The position of Digital Marketing Manager, EMEA & UK is responsible for supporting all aspects of digital marketing campaigns for Disney Live Action, Disney Animation, Disney Pixar and Searchlight titles at a R egional and UK level. This will span T heatrical release through to EHV and Pay 1 window s; as well as Studio DTC Original Feature and Episodic releases. Whilst the primary focus of the role will support EMEA, the Digital Marketing Manager will be required to also support UK activations & campaign elements as relevant. The role will include development of D igital M arketing strategy for EMEA, as well as managing material /content creation, localization and rollout plans. The Manager will also be required to build out an influencer strategy across all studio releases. A core component of the role will be to explore new creator activation opportunities developed at a regional level, collaborating with both social and PR teams as well as supporting the rol l- out and management of Global/International influencer initiatives, in addition to executing paid influencer activations to support the UK marketing campaigns where relevant. The role will also support the Publicity team during talent tours. The Manager will be responsible for origination and creation of all house materials (photography & AV) during premieres, as well as coordination and delivery of supporting digital assets for Disney owned social channels to be used in the UK, EMEA and globally. In addition, the Manger will be responsible for ideation and logistical management of digital content capture during junkets. The Digital Marketing Manager will manage relevant day-to-day agency relationships including campaign briefs, ideation sessions and creative material originatio n. A key responsibility includes reporting and analysis of the above to the Senior Manager & VP, as well as wider teams. The role will work closely with all content developers both in market & with U.S. Global teams. The Digital Marketing Manager will work closely with the Senior Digital Marketing Manager to ensure all efforts are aligned as per the directive of the S tudio M arketing leadership. Th is role requires close collaboration with S ocial, PR, marketing & partnerships teams to ensure cohesion and streamlining of campaigns. In addition, there is close liaison with DCVI, CSR, Music Group and other XLOBs on a regular basis. Maintaining relationships with key business stakeholders to ensure digital activity is aligned to business needs is vital. The Manager will have a Coordinator and Intern supporting them with the day-to-day activities and will feed into their career and personal development. Areas of Responsibility Campaign Strategy De velop the overall campaign strategy & filmmaker presentations : Work closely with social & media teams to build a detailed regional digital marketing strategy for each release Include regional influencer strategy, offering regional as well as in-marketing opportunities and ideas Work closely with wider teams to complete and present where relevant filmmaker presentations Develop and provide campaign materials (Images, AV and social): Coordinate and deliver creative concepts to be used across campaigns across EMEA and in the UK Coordinate material launch dates and manage AV material localization process with relevant teams and agencies Work with agencies to ideate and capture content to be used on Disney-owned social accounts Work with relevant content creators to ideate and create content to sit on creator-owned and Disney-owned accounts were possible Work closely with social & insights team to build out content plans that service campaign needs based on feedback Service material hosting destinations such as DDS and Getty Direct and support digital marketing campaigns across the EMEA markets: Manage regular calls on local market campaign ideas and service strategic guidance on positioning/targeting, idea sharing and best practice Execute pan-European content creation opportunities in London (and abroad when relevant) Streamline and manage campaign result sharing across EMEA Campaign Events Help organize and oversee special events Proactive anticipation and response to studio publicity requirements Initiate digital press opportunities, such as virtual junkets, live streams, junkets, premieres, content creator events etc. Provide logistical support to help coordinate high profile events including talent tours and premieres including dealing with talent Lead and deliver material capture from talent tours (generic interviews, photography, B-roll, event sizzles) in-line with defined budget Coordinate and provide logistical support for social teams to be on the ground to capture content for Disney-owned social channels Facilitate share out of all junket & premiere materials with EMEA & global digital teams Disney.xx & Ticketing Sites Work closely with DI teams to ensure up to date and creatively accurate materials are on the movie pages across Disney.xx sites in EMEA Work closely with EMEA markets & relevant agencies to understand tickets on sale dates and needs, and create ticketing sites where needed Relationships Work closely with the global digital, publicity and localisation teams in Los Angeles : Coordinate global launch activities, timelines and material distribution Day-to-day liaison with the relevant studio teams in the US Coordinate material requests (written materials, images and AV) and localization processes with relevant teams in the US and Europe Streamline communication between US & EMEA markets to ensure information is timely, local market needs are met and campaign recommendations for Europe Maintain communication with EMEA & UK Marketing & Publicity teams to ensure all press opportunities are maximised Work with the senior management : Create and deliver campaign digital marketing strategy, decks presentations for filmmaker meetings, Disney Executives, etc. When required, re present the department in meetings and events Liaise with senior stakeholders in US/UK offices on campaign direction, updates and service strategic recommendations on content Maintain relationships with the other lines of business : Key point of contact for LOBs on campaign materials across all release titles Strengthen relationships with departments across the business to identify and maximize promotional opportunities Ensure relevant information and idea sharing Identify & d evelop integrated activities and materials to maximise opportunities across the business and to support key franchises Sustain relationships with relevant agencies and partners Liaise with agencies and partners if applicable Manage agencies campaign and material delivery support from brief through to approval; to be within budget and on-brief Deliver materials that meet European market’s requirements Areas of Accountability Reports to the Studios Senior Digital Marketing Manager EMEA/UK. Coordinate with : Studio Marketing Leads, Social Leads, PR Leads, Digital Director International Digital and Publicity team s (BBK) Accountable for: Digital marketing campaigns including strategy across EMEA and execution in the UK Managing rollout of central marketing, PR & digital materials M anage the material pipeline and localization needs of available AV materials / Cost control Manage ideation and creation of content to support the campaigns either for editorial or social use across EMEA and globally Supervision: Day-to-day management of agencies and partners / vendors Day-to-day management of team coordinator and intern (no direct reports) Experience and Professional Qualifications Required Extensive experience in the entertainment industry specifically within Film & Home Entertainment Success in a consumer facing PR/Marketing role within a professional organisation i.e. major media company, publisher, or agency Strong numerical analysis and interpretation skills Proven ability to think strategically & creatively Extensive knowledge of digital media, products and the entertainment industry (Film/Studios PR/Marketing planning an advantage) Strong communication skills Confidence presenting to senior stakeholders Skills Required Strong knowledge of the film and entertainment industry Strong knowledge of the UK and European med ia landscape Good understanding of the digital landscape and ability to use key social media platforms Awareness of competitor studio publicity campaigns Excellent written & communication skills Ideally a gency & In-House experience Job Posting Segment: EMEA Operations Job Posting Primary Business: EMEA Marketing Primary Job Posting Category: Digital Media / Social Media (General) Employment Type: Full time Primary City, State, Region, Postal Code: London, United Kingdom Alternate City, State, Region, Postal Code: Date Posted: 2025-03-21