Reports to: Senior Makes Friends (Senior Social & Content Manager)
Contract: Full time, (12 month fixed term contract, maternity cover)
Purpose:
Engage + inspire UK + ATW parents, carers + little ones in a way that is born from, and said with, our core values at heart to maintain our position as the UK’s number one baby food brand and continue building brand awareness in key ATW territories, and importantly to ensure we continue to win the hearts + minds of our consumer.
Making sure we are ‘getting them’, ‘keeping them’ and ‘making them shout’ through our new and existing channels, in an inspiring Ella’s way that’s always Kids First and helps us to deliver our purpose of every little one growing up happy, healthy never hungry.
Working to deliver the business + marketing strategy, the role is to work with the Social + Content Manager to plan, develop, collaboratively manage + activate Ella’s communications across social platforms. You’ll also be supporting our Brand Performance Manager and campaign team on content and creative requirements for our digital platforms and programs including BAF.
Role activities / responsibilities:
* Work with + support Social + Content Manager (Senior Makes Friends) + Senior Brand Manager (Senior Makes Friends) to build the Ella’s social and content calendar, for all markets, that delivers against the Digital + Social strategies and is fit for market.
* Develop + activate social media content for all Ella’s Kitchen markets + all channels. Work collaboratively with Social + Content Manager (Senior Makes Friends) and agencies to develop genuine, inspirational, and imaginative content that aligns to the brand content strategy and delivers against channel KPIs.
* Work collaboratively with our distributors to adapt content, approve chatter plans, set KPIs and monitor performance to make recommendations to optimise our channels.
* Supporting the Social + Content Manager (Senior Makes Friends) on all monthly and ad-hoc social and content reporting ensuring we are taking a continuous learning approach.
* Work with the Social + Content Manager (Senior Makes Friends) to manage all influencer partnership marketing, working with campaign team to ensure alignment to our campaign deliverables and strategy.
* Get under the skin of consumers in the UK + core international markets, and keeping a finger on the pulse with all things social media and content, in order to develop content that connects + inspires.
* Working with the campaign team and Brand Performance Manager (Makes Friends) to develop content and creative for our digital platforms and programmes including BAF.
* Support Senior Brand Manager (Senior Makes Friends) to work with our US baby brand partner Earth’s Best on implementation across their digital ecosystem, using all our expertise in babies, parents + carers.
* Own + manage the Ella’s Kitchen online asset database, “Toybox”, ensuring all our team members + partners have access to the most up to date information, guidelines + assets to help them make the Ella’s brand shine.
* Work with Brand Manager - Campaigns to manage + organise any product or lifestyle photoshoots for the brand, championing inclusivity + diversity and ensuring the treatment + styling is on brand.
* Be all over budget management; keeping a track of spend, processing POs and invoices for your areas.
* Be a brand champion, inspiring + exciting our barns team, customers, international markets + partners with Ella’s global communications.
* Contribute to a happy + healthy Friends team and live + breathe our Friends team vision, demonstrating its worth to other areas of the business.Demonstrable ability to live and breathe our values; Own It, Win Together, Foster Inclusion, Be Curious, Be Childlike.
You will need:
* A strong understanding of, and affinity with, Ella’s brand and all it stands for
* Demonstrable evidence of experience + passion to build a career in Marketing
* Ability to excite and energise the people around you
* Bags of creativity and the drive to constantly create new content and generate fresh new ideas
* Desire to thrive in an entrepreneurial, fast paced environment
* A brilliant relationship builder who loves talking to people
* Excellent organisation skills to meet the needs of our distributors and our internal deadlines, as well as being meticulous with detail
* Good MS office skills
* Photoshop skills would be beneficial
* Demonstrable ability to live and breathe our values: We Want to Win, We’re Business Minded, We’re Childlike, we think differently, We’re Good to Each other
* Passion for the brand and what Ella’s stands for – improving children’s lives through developing healthy relationships with food
And what you’ll get in return:
* Bucket loads of training and development, supporting your career pathway
* Discretionary bonus scheme
* A Box of Treats, including private medical, dental, pension, life assurance, 25 days holiday and the ability to buy more, high street discounts, amazing wellbeing events, Give It A Go days… to name but a few!
* A really awesome place to come to work … our beautiful Barns in the Oxfordshire countryside, but the flexibility to achieve a good work/life blend.
Want to apply?
Please go to the Ella’s Kitchen ‘Jobs’ page at http://www.ellaskitchen.co.uk/ellas-kitchen-jobs/ to complete our application form. You’ll be asked to upload your CV + a short note all about why Ella’s Kitchen + this role, is the perfect next step for you. We will be reviewing applications as we receive them so we recommend submitting your application as soon as possible! Good luck!
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