We are seeking a talented SEO Manager to join our fast-paced and innovative team at boohoo group. As a leading online fashion retailer, we offer a dynamic and exciting workplace, where creativity and innovation are valued and rewarded. As the SEO Manager, reporting into the Head of SEO, you will be responsible for supporting our onsite & technical SEO strategy, supporting key projects, reporting & new initiatives to help us drive efficiency and growth. You will have a direct report on the technical side and work alongside our Senior SEO exec & assistants to help shape and execute the strategy.
This role would suit a hands-on individual who is interested in fashion & passionate about SEO, looking to develop their career in a fast-paced and growing business where we have extensive capability to make changes.
Your Team
We’re boohoo, and we’re a brand on a mission. We want to be everything for fashion, for everyone. Customers count on us for the latest trends, collections, and inspiration so they can have the wardrobe of their dreams. But we care about more than just fashion. We champion wellbeing and sustainability too. Dropping over 500 new products a week means our customers have choice, can look their best, feel confident and be empowered.
To succeed here, you must love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.
Responsibilities
1. Delivery of the SEO strategy and outlook.
2. Ensure the website remains SEO optimised from a technical and content standpoint.
3. Manage the team & task flow across all SEO touchpoints, with an increased focus on the technical side.
4. Support the wider business, including ecommerce, VM and product teams for search insight, market demand and SEO recommendations.
5. Feed into marketing campaigns from an SEO perspective.
6. Use Google Analytics, SEMrush, Search Console, and similar tools to spot SEO trends, issues, and opportunities.
7. Provide detailed analysis on any changes that impact SEO traffic and revenue.
8. Ensure SEO activities align with business objectives and follow a revenue-first approach.
9. Work closely with the translation team to ensure we deliver quality content for international expansion.
10. Drive the SEO A/B testing plan with the tech & UX team to ensure we validate opportunities.
11. Conduct extensive keyword research and gap analysis to ensure maximum product and landing page coverage.
12. Increase ranking and traffic from SEO on key product categories and markets, including a focus on driving traffic from products in free Shopping listings.
13. Ensure Digital PR campaign effectiveness and adjust as necessary.
14. Lead for SEO on offsite SEO campaigns in target markets.
15. Working with the Head of SEO to ensure SEO aligns with all digital channels for optimum results.
Requirements
1. 4-5 years SEO experience with a previous role in fashion retail will be beneficial.
2. Demonstrative solution-oriented thinking, you excel at turning obstacles into opportunities.
3. Your strong numerical skills and commercial awareness enable you to prioritise work effectively, focusing on the best effort-to-return ratio.
4. Proven expertise in SEO that has resulted in impressive ranking performance in competitive search landscapes.
5. Robust content expertise that shows how we can use content to benefit users commercially and enhance search performance.
6. Proven experience in executing SEO campaigns aimed at securing topically relevant backlinks.
7. A blend of creative and analytical skills with experience working with large volumes of data to extract actionable insight.
8. Social media aware - you see SEO beyond Google and have experimented with social/TikTok SEO, using social listening to identify current trends.
9. Strong experience with Microsoft Excel/Google Sheets to be able to do advanced reporting/analysis and support junior team members to create process efficiencies.
10. Strong presentation skills with the ability to articulate and clearly explain the concept of SEO and requirements needed.
11. Experienced in using GA4 alongside other SEO tools for example Search Console, Screaming Frog, SEMRush, AHREFs and more.
12. Experience using Google Merchant Center to optimise for Free Shopping traffic and revenue.
13. Self-motivated and enthusiastic approach to work, we want positive vibes!
14. Ambitious, driven individual who excels in challenging environments.
15. Team player who is able to work with multiple business functions to achieve objectives.
16. Ability to work to tight deadlines and prioritise workload to adhere to business-needs.
17. An exceptional eye for detail, you can spot a needle in a haystack.
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