Category/Brand Manager – 1 year FTC
£Highly Competitive, with 15% bonus and BUPA Healthcare cover
Hampshire
VR/10462
My client, a consumer focussed leader in their field, is looking for a new Category/Brand Manager to join their successful team on a one year, FTC maternity cover. You will become marketing lead for an exciting group of categories, managing the total portfolio of products and overall marketing plan. You will be skilled in turning analysis into action to deliver ambitious commercial and marketing growth goals for the subsidiary and retail partners
Your role will involve:
* Setting overall category direction and developing multi-channel marketing plans, interfacing with other teams to flawlessly activate plans
* Taking full ownership and management of the total portfolio of products within the categories – NPD roadmap & existing range performance
* Providing detailed direction and owning the total category volume forecast, cross referencing this to the market share commitments, market and price segment dynamics and overall growth ambition
* Leading proactive approach to ensure range performance is optimised across the retail accounts through a rolling 12 month promotion plan
* Managing the whole portfolio of SKUs, lifecycle, NPD sign off process & effective SKU exits
* Deeply understanding Gfk Market, Price Segment, target audience, shopper journey & competitor trends to set out targets and opportunities for each product, ...