Job Description
Job Title: Senior Digital Marketing Manager \n \nLocation: Birmingham City Centre - Hybrid working (3 days in office) \nSalary: Up to £70,000 per annum \n \nSF Recruitment is supporting a real estate company that is transforming how buyers and sellers interact in the property market. Situated in the heart of Birmingham City Centre, they offer a hybrid working model and a competitive salary of up to £70,000. \n \nRole Overview: \nAs the Senior Marketing Manager, you will play a pivotal role in driving the company's growth, focusing on expanding their buyer and seller base to increase property listings.
This hands-on role will see you leading and executing marketing strategies with a strong emphasis on email marketing, social media engagement, paid advertising and broader campaign initiatives to enhance performance across all channels. \n \nKey Responsibilities: \n- Develop and implement comprehensive marketing strategies to reach and engage our target audience, leveraging your expertise in various marketing platforms. \n- Lead the creation and execution of effective email marketing campaigns, utilising platforms such as Klaviyo.
\n- Oversee and manage social media strategies to increase brand visibility and engagement, creating and curating content across multiple platforms. \n- Collaborate with the marketing team to deliver high-performance campaigns that align with our mission and goals. \n- Analyse campaign performance and identify opportunities for improvement, aiming to increase property listings, enhance marketing ROI, and boost engagement across all platforms.
\n- Manage and optimise paid social media campaigns to ensure maximum reach and effectiveness. \n- Oversee the creation of compelling creative materials and campaigns using Adobe Suite. \n- Utilise Google Ads and Analytics to track and improve campaign performance.
\n- Stay updated with the latest trends in digital marketing and implement best practices to keep our strategies ahead of the curve. \n \nRequirements: \n- A minimum of 5 years of experience in a senior marketing role, with a demonstrated ability to build and execute successful marketing strategies. \n- Proficiency in email marketing software.
\n- Strong understanding of social media dynamics and performance marketing. \n- Experience with Google Ads and Analytics. \n- Experience working within a B2C brand.
\n- Ability to thrive in a fast-paced and rapidly growing environment, with a readiness to hit the ground running and embrace the challenges and opportunities that come with growth. \n\nIf you are eager to contribute to a company that values transparency and innovation, and you are ready to make a tangible impact in the property market, we welcome your application. Join this company and your efforts will directly influence their journey towards transforming the property exchange process