We are the marketing localization people. Our vision is to blend the best of marketing and localization to drive customer success. We help our clients achieve the right balance of people, process, and systems needed to deliver lasting international growth and ROI. THE ROLE We are seeking an experienced and strategic Digital Strategist to join our global team at Wordbank, based out of our London office. This role requires 4 years of experience working in a digital agency or in-house, with a strong foundation in SEO and a solid working knowledge of paid media platforms such as Google Ads, Meta, and TikTok, as well as organic social media principals (posting, scheduling, concepting) The Digital Strategist will be responsible for supporting a variety of global digital marketing campaigns, working closely with in-market teams to deliver multilingual digital solutions, and providing strategic support for client pitches and sales initiatives. The ideal candidate will have a broad channel skillset, client account management experience, a passion for global digital marketing, and preferably some experience working with entertainment brands or agencies servicing the entertainment industry. Define strategy and oversee execution of international SEO campaigns, liaising with Wordbanks in-market teams to deliver multi-lingual SEO solutions Supporting global paid media campaigns - Google Ads, Meta, TikTok Supporting global organic social campaigns, from strategy development, scheduling, posting and reporting Ensure client satisfaction in support of Customer Success and Digital Marketing team goals, carrying out account planning, managing account budgets, ensuring timely financial management by digital resources Overseeing Client reporting and feedback cycles; acting as a point of escalation and guidance on the allocated account-set, continually searching out opportunities to reinforce Wordbank’s value proposition and capabilities while driving customer satisfaction and success. KEY RESPONSIBILITIES & FOCAL POINTS ACCOUNT STRATEGY & MANAGEMENT Developing tailored digital strategies based on clients requirements and objectives Drive the consultative dialogue with allocated digital client-set, develop a deep understanding of each client’s goals and how those align with Wordbank’s capabilities and the localization roadmap Oversee formal account reviews and proactively identify opportunities, strengths, risks, and threats for the allocated account-set. Proactively maintain a deep understanding of industry trends, business goals and marketing objectives of designated account-set, as well as developing personal commercial knowledge and technique. Pursue educational opportunities to support personal growth and development PLANNING & EXECUTION Mastering Wordbank’s methodologies, internal tools, AI tools and international best practice, deliver efficient and profitable digital marketing campaigns, meeting both client and internal objectives. Formulate international campaign strategy, research potential marketing channels, analyze competitors, deliver and test local market insights to drive digital client success. Ensure appropriate analysis, optimization and reporting against client and internal KPIs on an ongoing basis in relevant platforms. Produce client-facing reports, studies and decks focused on actionable, client-relevant insights consistently to Wordbank customer experience and brand standards. Oversee effective project planning across team resources and accounts. Guide and support cross-program team training, collaboration, and innovation as appropriate. GROWTH Identify opportunities to upsell and cross-sell against Wordbank’s global marketing roadmap, facilitating cross-team collaboration and self-management at the account level. Support Digital & Growth teams on new business opportunities, providing background analysis/research and developing tailored pitch presentations Support on refining and developing commercial models to optimize account profitability and revenue against effort Support developing new services to align with wider company and/or client objectives SALARY & BENEFITS £40K-£43K/annually £3,333 - £3,583/ Monthly This role will be a 12-month retainer contract with the potential to transition after a year. Payments are made by monthly invoice. EXPERIENCE & SKILLS 4 years working in a Digital Agency or in-house Digital team that has a focus on SEO and Paid Media Demonstrable experience in planning and managing complex marketing/communication programs, and associated internal and external resources. Demonstrated experience developing and delivering SEO strategies, ideally with some International SEO experience Familiarity with AI tools (ChatGPT, Gemini, Jasper etc) and their use cases for marketing initiatives. Hands-on experience supporting global Paid Media campaigns - Google Ads, Meta, TikTok, and global social media campaigns (ideation, scheduling, posting) Preferred, but not essential - digital campaign experience with streaming content/entertainment bands (ie Netflix, Crunchyroll, Starz, Paramount, Amazon Prime, Disney etc) Experience in consultative account management, confidence, and ability to sell consultative services Excellent presentation and analysis skills. Proven track record of delivering high-quality customer service and client care. Proven ability to coordinate, liaise and collaborate with a number of internal stakeholders and freelancers. Awareness of, experience in, and interest in other languages and cultures. Sound knowledge of MS Office, G-Suite, media, workflow management, and reporting tools. Demonstrated expertise with digital tools and CMS platforms, such as SEMRush, ScreamingFrog, Wordpress, HubSpot etc.